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»Scott Hagedorn

OMG’s Scott Hagedorn Wants A Reset On Behavioral Data

Digital advertising requires a hacker mentality. That’s truer than ever today, as the COVID-19 pandemic changes consumer habits, and marketers prepare for the end of third-party cookies in Chrome and the IDFA on iPhones. “The very substrate of how digital marketing has worked … is radically changing,” said Scott Hagedorn, CEO of Omnicom Media Group... Continue reading »
by Alison Weissbrot // August 18th, 2020 //
»
As Cookies Disappear, Omnicom Media Group Rethinks Context And Attention

Omnicom Media Group is already rethinking how to monetize attention, in light of Google’s decision to remove third-party cookies from Chrome in two years. “We are starting to push clients to think about attention as dynamic and be more considerate in how we activate against it,” said OMG CEO Scott Hagedorn. But rethinking customer attention... Continue reading »
by Alison Weissbrot // February 24th, 2020 //
»
Omnicom Reorgs Its Programmatic Talent

To centralize or not to centralize? That is the question holding companies have wrestled with since the advent of programmatic buying a decade ago. While Publicis Media and GroupM have broken up or reassembled their trading desks, others like IPG have kept that expertise at the center. Enter Omnicom, which said Friday it’s taking the... Continue reading »
by Alison Weissbrot // March 15th, 2019 //
»
Scott Hagedorn Named CEO Of Omnicom Media Group

At agencies, data-driven talent is rising to the very top. Hearts & Science CEO Scott Hagedorn was named CEO of Omnicom Media Group (OMG) Thursday after 15 years with the company. Hagedorn succeeds Page Thompson, who will retire after 40 years at Omnicom. Omnicom has not yet named a replacement for Hagedorn at Hearts &... Continue reading »
by Alison Weissbrot // February 14th, 2019 //
»
At Hearts & Science, Scott Hagedorn Plans For The Attention Economy

The only common currency for advertising is attention. And that’s where Hearts & Science CEO Scott Hagedorn is betting the farm. “The common currency of reach is not legit,” he said. “Attention is a finite resource. It’s the one element that binds TV and digital.” Hagedorn, a longtime Omnicom exec, is trying to help his... Continue reading »
by Alison Weissbrot // July 17th, 2018 //
»
Accuen Chief Megan Pagliuca Joins Hearts & Science To Set A Programmatic Vision

Megan Pagliuca, former boss of Omnicom-owned Accuen, has become the first-ever chief data officer of Hearts & Science, where she will lead the agency’s charge toward identity-based media buying. Pagliuca will oversee Hearts & Science’s tools and strategy that will put individual identities at the center of not just media execution, but brand strategy and... Continue reading »
by Alison Weissbrot // September 26th, 2017 //
»
The Hearts & Science Way: CEO Scott Hagedorn Details 5 Agency Tenets

Two years ago Hearts & Science didn't exist. Today, it employs more than 500 to serve an expanding roster that includes two of the world's largest marketers: AT&T and Procter & Gamble. In a recent interview, CEO Scott Hagedorn described some tenets of the Hearts & Science services model. Technology Sprints "We're gearing up for... Continue reading »
by Zach Rodgers // July 13th, 2017 //
»
Omnicom’s New Agency Network Helps P&G Double Down On Data-Driven Marketing

When Omnicom Media Group on Friday launched Hearts & Science, its third agency network alongside OMD and PHD, it chose Annalect founder and CEO Scott Hagedorn to lead the effort. The development comes four months after Omnicom grabbed the majority of Procter & Gamble’s $2 billion media account from Publicis Groupe’s Starcom Mediavest. Part of P&G’s... Continue reading »
by Alison Weissbrot // April 11th, 2016 //
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