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»neustar

Neustar Launches Identity Solution; WPP To Revamp Its Data Operation Under GroupM

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Identity Star Neustar is at it again on the identity front. On the heels of rolling out its cookieless Fabrick ID in December, Neustar has launched an end-to-end identity management solution called – you guessed it – Neustar Unified Identity. It is a core... Continue reading »

by AdExchanger // March 25th, 2021 //
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Are Google’s recent statements about email-based IDs a net positive, negative or neutral for email-based online identity going forward?
Is The Writing On The Wall For Email-Based IDs? (Yes, No And Maybe)

Google isn’t a fan of using email-based identifiers as a replacement for third-party cookies. “We don’t believe these solutions will meet rising consumer expectations for privacy, nor will they stand up to rapidly evolving regulatory restrictions, and therefore aren’t a sustainable long-term investment,” Google’s director of product management for ads privacy and trust, David Temkin,... Continue reading »

by Allison Schiff // March 5th, 2021 //
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SpotX Joins UID 2.0; Podcasts Aren't Paying Off For Spotify

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. U & Me And UID 2.0 Welcome to the Unified ID 2.0 cocktail party, SpotX. The video SSP, which is owned by RTL, is the latest company to sign up in support of UID 2.0, the open source industry initiative originally spearheaded by The... Continue reading »

by AdExchanger // January 19th, 2021 //
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iSpot.tv Buys Ad Scoring Firm Ace Metrix To Measure Brand Impact

TV ad measurement provider iSpot.tv has acquired Ace Metrix, a company that screens and scores video advertising using a survey-based methodology. The deal will help iSpot track both business outcomes and the brand impact of ad creative and media in real-time, including persuasion, likeability, watchability, purchase intent, brand recall and emotional factors. Advertisers can use... Continue reading »

by Tony Rifilato // January 14th, 2021 //
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The Fabrick ID is a pseudonymized token that brands will be able to use to create cross-media linkages between advertiser demand and publisher inventory.
Neustar Is Latest To Roll Out A Cookieless ID

Third-party cookies are going away, mobile ad IDs will soon be harder to come by – and the advertising ecosystem is responding with a flurry of deterministic identifiers of its own. LiveRamp has an ID, Nielsen’s got one, the industry is starting to coalesce around Unified ID 2.0 and, on Wednesday, Neustar launched Fabrick ID. Fabrick... Continue reading »

by Allison Schiff // December 16th, 2020 //
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Neustar has added PeLICAn to the Privacy Sandbox, a proposal it hopes will trigger a serious discussion about cookieless measurement in Chrome.
Meet PeLICAn, Neustar’s Measurement Proposal For The Privacy Sandbox

Neustar has a call to action for members of the W3C’s Improving Web Advertising Business Group: Don’t forget about measurement. In early December, Neustar added a proposal to the Privacy Sandbox with the aim of triggering a conversation about how privacy-safe measurement could be done on Chrome without third-party cookies. The proposal is named after... Continue reading »

by Allison Schiff // December 11th, 2020 //
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During A Crisis, Marketers Must Reevaluate Customer Propensity

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Marc Vermut, vice president of marketing solutions at Neustar. In the last few weeks, some marketers have asked me how they should alter their plans to deal with the new COVID-19... Continue reading »

by AdExchanger // April 14th, 2020 //
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Catching Up With Neustar, 2 Years After It Was Taken Private

Two years ago, Neustar was taken private when Golden Gate Capital acquired it for $2.9 billion. Since then, the company has focused its marketing industry offering around three areas: marketing analytics, first-party data services and identity resolution. Many of these capabilities were brought into Neustar through acquisitions of companies like MarketShare, TRUSTID, Aggregate Knowledge and... Continue reading »

by Zach Rodgers // August 27th, 2019 //
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The Companies Challenging LiveRamp’s Supremacy In Data Onboarding

LiveRamp pioneered data onboarding, the technology to match anonymized online user cookies and mobile IDs to real-world consumers and offline data. But now, LiveRamp must contend with rivals following the trail it blazed. LiveRamp executed a neat financial pirouette last year, when it re-listed on the stock exchange with a market cap of more than... Continue reading »

by James Hercher // July 9th, 2019 //
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Data Drought? Prepare For A Deluge

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Julie Fleischer, vice president of marketing solutions at Neustar. We’ve all heard the stats. There are 2.5 quintillion bytes of data created each day. Ninety percent of the world’s data... Continue reading »

by AdExchanger // September 24th, 2018 //
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