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Articles By Staff
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Alternative IDs Under Fire In Europe; This Is What Stream Dreams Are Made Of
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. No Alternative Third-party cookies are not the future of digital advertising in the EU (or anywhere for that matter). But it looks like alternative IDs may not be either. European publishers are pushing back against alternative IDs that use publisher data to build […]
Tagged in:- ai
- Alexa
- alternative IDs
- amazon
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- AMC Theatres On Demand
- California Journalism Preservation Act
- Children's Online Privacy Protection Act
- Dave Peterson
- DDB Chicago
- Ekstra Bladet
- Emma Montgomery
- epsilon
- Eyeo
- Fandango
- ftc
- HBO Max
- Jellyfish
- Meta
- Nick Emery
- omnicom media group
- Prasanna Prasad
- Rasika Narang
- Ring
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- StrawberryFrog
- The Brandtech Group
- third-party cookies
- Thomas Lue Lytzen
- Tubi
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- Warner Bros Discovery
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Ad Spend’s Slow Spell; The Engagement Advantage
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. In The Slow Lane Dentsu is the latest company to revise its global ad spend forecast downward since its previous report in December. Why? The shaky economy, Adweek reports. Digital dollars, which currently make up close to 60% of all ad spend, will […]
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The Metaverse Clings To Life; AI Fever You Can’t Sweat Out
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Metaverse’s Second Life? The metaverse has gone from the next big thing to a punchline about the danger of chasing Big Tech’s shiny objects. Even Meta is downplaying its investment in immersive virtual worlds. Yet, despite reports to the contrary, metaverse marketing […]
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Big Tech’s Cost-Cutting Slashes AI Ethics, Trust And Safety; Will Netflix’s Anti-Password Sharing Work?
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Who Needs Trust And Safety? Big Tech companies are eliminating thousands of positions. Layoffs have largely impacted trust and safety and AI ethics teams, CNBC reports. Meta announced plans to cut 21,000 jobs in 2023, a culling CEO Mark Zuckerberg described as the […]
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Comic: Nonplussed.
By guest artist Lila Ash A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
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Meta Pumps More Ads Into Instagram; Black-Owned Media Says No To Programmatic
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Search Continues Instagram now has ads in its search results. Users will see sponsored posts for products when they conduct interest-based searches, such as for skin care, TechCrunch reports. Search is just the latest ad format that Meta is cramming onto Instagram […]
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Google PAIRs With Clean Rooms; Netflix Moochers Shall Mooch No More
Google PAIR integrates with LiveRamp, Habu and InfoSum. Plus: Netflix officially starts enforcing against account sharing in the US.
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Max’s Launch Day Suffers Hiccups; Advertisers Consider Caving To The “Un-Woke” Mob
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. To The Max On Tuesday, Warner Bros. Discovery (WBD) officially launched Max, its new streaming service that combines HBO Max and Discovery+ content. But the launch had some technical difficulties. Subscribers complained on social media about the app crashing, streams freezing and difficulties […]
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Streamers Need To Bank On More Than Just Ads – As They Add More Ads
Streaming services are increasing both their subscription prices and ad loads. Plus: Meta just broke the record for the biggest GDPR fine ever.
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Twitter Cries Foul On Microsoft AI’s Data Usage; Comedians Bank On TikTok
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Cut Us In, Or Cut It Out Twitter is ticked off at Microsoft over data use. Elon Musk outlined his grievances in a letter sent by his personal lawyer, Alex Spiro, to Microsoft CEO Satya Nadella on Thursday, The New York Times reports. […]