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What Big Brands Pay For Marketing Talent; Agency Execs Want Wiggle Room On Their Upfront Deals

Marketing Moola The world is in an economic tailspin and traditional media doesn’t know which way is up – but big brands are still paying big bucks for marketing talent. Business Insider dug into disclosure data from the US Office of Foreign Labor Certification to find out how much large brands across CPG, apparel, fast... Continue reading »
by AdExchanger // September 2nd, 2020 //
»
Firefox To Block The DigiTrust Universal ID; Apple And Microsoft Are The Kings Of Tech

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Tough Cookie Mozilla, operator of the Firefox web browser, will block the IAB’s DigiTrust ID, an anonymized, cookie-based identifier used by ad tech and media companies, Digiday reports. Firefox has single-digit share in the browser market – just 4% – but it’s a blow to... Continue reading »
by AdExchanger // November 27th, 2019 //
»
Oracle's Mark Hurd Dies At 62; AT&T Receptive To Investor Concerns

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. RIP Mark Hurd Mark Hurd, former co-chief of Oracle and CEO of Hewlett Packard, died Friday at age 62. Hurd and co-CEO Safra Catz were put in charge of Oracle about five years ago, during which time the company’s stock grew 37%, CNBC reports.... Continue reading »
by AdExchanger // October 21st, 2019 //
»
Even Regulators Aren't Ready For GDPR; YouTube Still Growing Like A Weed

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. GDPR Cops Aren’t Ready Even the regulators charged with enforcing GDPR aren’t prepared for it. Seventeen of 24 EU regulators surveyed by Reuters say they don’t have the necessary funding to enforce the law. Watchdogs need more resources, but many EU governments haven’t updated... Continue reading »
by AdExchanger // May 9th, 2018 //
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