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»Xumo

Xumo CEO On Acquisition Rumors And The Unique Challenges Of CTV Advertising

Xumo – an early streaming platform that offers an ad-supported, linear-like streaming experience with branded channels – isn’t worried about the new competition entering the market. “Streaming is a growth sector,” said CEO Colin Petrie-Norris. “More users are getting familiar with streaming as an option. And in the ad-supported space, the people providing an ad-supported... Continue reading »
by Sarah Sluis // January 9th, 2020 //
»
Vox Releases Audience Data Platform; Comcast Might Buy Xumo

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. It’s Vox’s Forte Are you an advertiser in need of publisher first-party data? Then Vox has a holiday gift for you! The company, which made a big-scale play in 2019 when it merged with New York Media, has launched an advertising platform called Forte... Continue reading »
by AdExchanger // January 2nd, 2020 //
»
How LG Works Advertising Into Smart TVs

Thanks to its smart TVs, LG Electronics controls a channel that can bring the granularity of digital advertising into the world of connected TV. But LG is a consumer electronics manufacturer, not an advertising company, and in recent years it has learned how to accommodate a new business practice. Its first foray into ad monetization... Continue reading »
by Kelly Liyakasa // October 17th, 2017 //
»

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