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»global ad spend

MAGNA And Zenith: Digital Growth Fueled By Programmatic, Mobile And Video

Overall ad spend will enjoy its strongest growth in six years – 5.4%, reaching $480 billion this year – largely driven by double-digit gains in digital media. The fast-growing sector shows no sign of a slowdown: The interplay of programmatic, online video, social media and mobile will drive digital ad spend growth through 2018, according to... Continue reading »
by Alison Weissbrot // June 20th, 2016 //
»
Carat: Despite Digital’s Explosive Growth, TV Still Reigns

While MAGNA Global and ZenithOptimedia projected in their most recent forecasts that digital ad spend will exceed TV by 2017, Dentsu Aegis Network’s Carat begs to differ. The agency’s global ad spend report released Thursday found that while digital media will account for 29.3% of global advertising spend by 2017 ($161 billion), TV will still... Continue reading »
by Alison Weissbrot // March 31st, 2016 //
»
Mobile Will Dominate New Advertising Dollars Through 2018

Mobile ad revenue will grow 128% by 2018, accounting for 92% of new global advertising dollars, according to the global ad spend forecast from Publicis Groupe-owned ZenithOptimedia, released Monday. That’s an increase of $64 billion over the next three years. “Consumers are using their mobile devices to consume media in a place where they previously... Continue reading »
by Alison Weissbrot // March 21st, 2016 //
»
For First Time In Non-Recession, TV Ad Spend Wanes

For the first time outside of a recession, linear TV ad spend has stopped growing, according to global ad revenue updates by MAGNA Global and ZenithOptimedia, both released Monday. While national TV ad sales grew .3% to $42 billion in 2015, MAGNA predicted it will decrease by .3% in 2016. ZenithOptimedia’s Advertising Expenditures Forecast also... Continue reading »
by Kelly Liyakasa // December 7th, 2015 //
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