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»NBC News

How NBC News Doubled The Amount Of Clicks On Branded Content

NBC News, whose portfolio includes Today.com, CNBC and MSNBC, doubled the clickthrough rate (CTR) on its branded content when it used tech that fine-tuned distribution of the content on its sites. The branded content tech, Polar, automatically tested different pairings of headlines and images, optimizing how it pulls readers into a story, and automating more... Continue reading »
by Sarah Sluis // August 1st, 2019 //
»
NBC News Created Pop-Up Sites To Try Out New Content, Design

NBC News wanted to mix up its news coverage to include more “near news”: content someone reads after they get their fix of breaking news and politics – or as a relief from it. Two pop-up sites, future-oriented "Mach" and self-improvement site "Better,"officially launched May 31 with a fresh web design to test the content... Continue reading »
by Sarah Sluis // June 6th, 2017 //
»
Searching For Ad Implications In NBC News’ Stringwire Acquisition

NBC News has acquired the user-generated live video service Stringwire, in addition to hiring the startup’s founder, Phil Groman. Stringwire's technology allows NBC News to gather video footage from the public more efficiently, but the technology poses challenges from an advertising standpoint. When Twitter users tweet about a news event, NBC News will be able... Continue reading »
by Judith Aquino // August 12th, 2013 //
»

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