FreeWheel is Streamlining Its Streaming Hub With New Tools For Publishers
FreeWheel thinks the best way to simplify streaming video is by fostering more direct connections between buyers and sellers.
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Warner Bros Discovery
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Generative AI Copy Cats; Time To Take Down Google Search Partners?
Proof keeps piling up that gen AI makes marketing creatives lazy; Google stops serving ads to parked domains, prompting questions as to why those domains were ever monetized; and a resurgent David’s Bridal thinks it can reach profitability this year.
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- CION Capital
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- Google Search Partner Network
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- Mike Ryan
- OpenAI
- parked domains
- Pearl Media Network
- Sam Altman
- Scarlett Johansson
- Smarter Ecommerce
- Tesla
- URL level reporting
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Warner Bros. Discovery Turns On OpenPath For Web News, But Not CTV
Warner Bros. Discovery officially launched OpenPath last week, with the goal of driving demand for its news sites’ display inventory. But for now, CTV is not part of the integration.
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What The Trade Desk Means When It Talks About Premium
To zero in on premium inventory, The Trade Desk is analyzing metadata signals about ad placements and pushing adoption of its alternative ID. It’s also betting the farm on CTV.
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Streamers Compete For Subscribers, Distribution And Programmatic Prowess
TV programmers and streamers are sharing their financial report cards for last quarter – and the results are quite a mixed bag.
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WBD Suffers From Linear Losses – Can Streaming Turn The Tables?
Warner Bros. Discovery’s overall ad revenue dropped 7% last year. Its survival depends on its streaming service, Max, its lifeline in the intensifying streaming wars.
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Is TTD The New Goliath?; Amazon Adds More Ads
The US v. Google antitrust trial is over, but nobody’s done with the drama. Plus, Charter just struck a deal with NBCUniversal.
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Only The Clouds Wants Usage-Based Pricing; The Ad Forecasts Are Sunny
Why streaming TV might adopt the cloud-usage model for content; MAGNA projects strongest ad market in two decades; and “go woke, go broke” gets proven wrong, again.
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- Matt Bromberg
- McKinsey & Company
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- Vincent Letang
- Warner Bros Discovery
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Amazon Wraps Its First Upfront; DV360 Earns Less Than The Trade Desk
In today’s newsletter: Amazon stands out among Upfronts CTV rookies; Google reveals how much revenue its ad tech divisions make; and women hold more marketing leadership positions than men, but churn is worse for women.
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Judge Rules Google Search Is A Monopoly; NVIDIA’s Unreleased AI Scrapes The Web
In today’s newsletter: US rules Google has a monopoly in search, but not search ads; Nvidia’s unreleased AI has been scraping online video from YouTube, Netflix and others; and streaming app Max debuts a new personalized home page.