Warner Bros. Discovery announced the birth of its new streaming service, Max, combining HBO Max and Discovery+ content offerings. Starting May 23, HBO Max will be no more – but Discovery+ gets to also remain a standalone app.
Warner Bros. Discovery is rushing the launch date of its AVOD streaming service meant to combine WarnerMedia’s HBO Max and Discovery’s Discovery+. Combined, WBD networks lost 8% in total Q3 revenue, but the company doubled its streaming ad revenue, giving WBD hope as it smooths out its rocky post-acquisition start.
Warner Bros. Discovery lost 1% in total Q2 revenue, closing out the quarter with $9.8 billion, $2 billion behind expectations. So it plans to do some belt-tightening of its streaming services. Specifically, it’s HBO Max productions that are getting the cut.
