Can’t Afford Not To Pay Attention; The New Heavyweight Challenger
Adelaide may become the first vendor to receive accreditation for an attention metric. Plus, the IAB is leading a lawsuit against the FTC.
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Video And Generative AI Is Meta’s Favorite Combo
Meta is testing several new generative AI tools, including one that can animate static images and turn them into full-blown video ads.
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Down Goes Oracle Advertising; The Internet Failed Pollsters, And Vice Versa
Oracle’s advertising and third-party data businesses are officially kaput; political pollsters are abandoning misleading online data; and AI-generated slop is already overtaking the internet.
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Does Google Know What’s Going On Back There?; Content Creators Contend With AI
In today’s newsletter: Google gets hit with another glitch; influencers fight gen AI provisions in their advertising contracts; and political fundraising pivots as social media bars campaign ads.
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OPINION: Data-Driven ThinkingHow TikTok Shop Is Redefining Social Commerce In The US
Social commerce is already huge in the Asia-Pacific market, and it’s poised to blow up worldwide. Here’s how the success of TikTok Shop forecasts the future development trends of ecommerce and social commerce in the US.
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The Super Bowl Is Almost Booked; The Ad Tech Dark Horse Is Godzilla
Hope you weren’t waiting to shop for Super Bowl ads – they’re almost sold out. Plus, Apple might be the ad tech dark horse.
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Reddit’s Ads Biz Is Surging, But It’s Still The Runt Of The Social Media Litter
Advertising is still Reddit’s meal ticket – but until its ad revenue tops the $2 billion per year mark, it can’t really be considered competitive with other social platforms.
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Xandr Can’t Find Who It Doesn’t Know; The New Teenage Wasteland
Ad tech faces a GDPR compliance paradox. Plus, TikTok will make it harder to target teenagers and plans to give users more control.
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Ally Tees Up A Fortnite Golf Experience To Promote Its Sponsorship Of Women’s Sports
Ally’s newest Fortnite game, “Tee Time Speedrun,” launched last week to promote its sponsorship of the USGA and LGPA. The game ties into Ally’s goal of reaching gender parity in its sports sponsorships.
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Political Buyers Discover CTV; Mars Wrigley Chews On A Digital Ad Strategy
In today’s newsletter: What the surge in political ad spend on CTV looks like for the end user; Mars Wrigley tries to make gum stick online; and Google neglects Fitbit after mining it for data.