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»Nicola Mendelsohn

artificial intelligence
Meta’s Automated Shopping Campaigns Are Out Of Beta

Signal loss means Meta must get creative with its approach to targeting and measurement, including boosting its investment in artificial intelligence. On Wednesday, Meta released new products available within Meta Advantage, its newly consolidated suite of automated advertising tools, and the global rollout of Advantage+ shopping campaigns, which was in beta since earlier this year,… Continue reading »

by Allison Schiff // August 10th, 2022 //
»
We Have A Winner! (And It’s Microsoft); Can TikTok Steal Google’s Search Lunch?

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Get The Net! Corks are popping in Redmond, Washington, home of Microsoft, after news that Netflix selected Microsoft Advertising as the global sales and technology partner for its ad business.  “Microsoft has the proven ability to support all our advertising needs as we work… Continue reading »

by AdExchanger // July 14th, 2022 //
»
Nicola Mendelsohn, newly appointed VP of Facebook’s global business group
Nicola Mendelsohn Is Taking Over Carolyn Everson’s Job – And It Won’t Be Easy

Longtime Facebook executive Nicola Mendelsohn will permanently fill Carolyn Everson’s shoes (so to speak). Everson, who served as VP of Facebook’s global business group, left the company in June after more than a decade and took a job as president of Instacart a few months later. Marne Levine, Facebook’s newly appointed chief business officer (also… Continue reading »

by Allison Schiff // October 13th, 2021 //
»
 

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