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»bluekai

Oracle Advertising Misread The Crystal Ball; Streaming Takes TV’s Crown

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Did The Oracle Get It Wrong? Is it time to call it on Oracle Advertising?  The group had painful layoffs this summer and has fallen behind rivals, Insider reports.  Oracle spent $4 billion to package BlueKai, Datalogix, Moat and more into what’s now… Continue reading »
by AdExchanger // August 19th, 2022 //
»
The 10 Game-Changing Ad Tech Exits Of The Decade

The advertising industry today is largely the product of tremendous M&A activity. AdExchanger looked at the acquisitions that made the biggest impact in the past decade. Impact can mean many things. Some of these startups flourished under their new owners, showing worth far more than their deal price. Others, purchased during their downfall, reflect the… Continue reading »
by Sarah Sluis // December 30th, 2019 //
»
Salesforce And Adobe Dominate The DMP Space, As Oracle Continues To Slip

If you’re a data-management platform (DMP) and your name isn’t Salesforce or Adobe, it’s starting to get pretty chilly out there. Oracle’s BlueKai DMP is a strong third, while Neustar and Lotame continue to chug along – but Salesforce and Adobe undoubtedly lead the pack, at least when it comes to how advertisers think about… Continue reading »
by Allison Schiff // June 19th, 2019 //
»
Oracle Plans To Reinvent Data Management By Focusing On Its DMP’s Strengths

On the eve of Oracle Open World, the enterprise giant’s Data Cloud hopes to position its data management platform (DMP) – the one inherited from the BlueKai acquisition – as the focus of a tech stack that includes identifiers from AddThis and Moat, onboarding from Datalogix and cross-device linking from Crosswise. There are a couple… Continue reading »
by Ryan Joe // September 28th, 2017 //
»
Technographic Data Is The Next Frontier For B2B Marketers

Pacific Data Partners CEO Pieter De Temmerman will speak at AdExchanger’s upcoming PROGRAMMATIC I/O New York conference on Oct. 25-26. Account-based marketing (ABM) may be the all the rage among B2B marketers, but technographic marketing is emerging as a complementary targeting tactic. Marketers use ABM to target specific roles at a company or companies, while technographic marketing targets… Continue reading »
by Kelly Liyakasa // September 5th, 2017 //
»
Want To Sell Your DMP? Brand Recognition And Audience Analytics Play Big Role

When it comes to how buyers perceive the data management platform (DMP) market, it’s Oracle BlueKai’s game to lose, according to a new Advertiser Perceptions report. The research firm’s Programmatic Intelligence Report for Q1 2017 surveyed more than 1,000 decision-makers from agencies, advertisers, publishers and tech providers. Oracle BlueKai led the pack in brand recognition:… Continue reading »
by Ryan Joe // April 17th, 2017 //
»
How Oracle Keeps BlueKai Competitive In A First-Party (Not Cookie-Based) World

As consumers went mobile, cookie-based data management platforms (DMP) like BlueKai – now Oracle Data Cloud – had to figure out a new data strategy. Oracle Data Cloud, which employs 1,000 people, hooks into multiple digital and TV platforms to differentiate its DMP offering. “We’ve really worked to have reach and meaningful scale through partnerships… Continue reading »
by Kelly Liyakasa // April 11th, 2017 //
»
Dr. Pepper Snapple Group Primes A Programmatic In-House Strategy

Until late 2016, Dr. Pepper Snapple Group had partnered with an agency to manage most of its programmatic and data capabilities. But like many marketers, the beverage brand sees value in making media its own remit. “It made more sense to pull that in-house so we’d have more transparency into how everything was working, what… Continue reading »
by Kelly Liyakasa // March 23rd, 2017 //
»
Oracle Data Cloud’s New Chief, Eric Roza, Searches For The Sweet Spot Between Quantity And Quality

With Omar Tawakol departing as head of Oracle Data Cloud, Eric Roza, who served as the unit’s co-SVP after Oracle acquired his company Datalogix, will become GM. Roza had previously focused on Data Cloud’s go-to-market strategy and will now oversee product, engineering, operations and data science. But he’s also shepherding Data Cloud through a philosophical… Continue reading »
by Ryan Joe // September 29th, 2016 //
»
BlueKai Founder Omar Tawakol Parts Ways With Oracle, Datalogix’s Eric Roza Steps Up

BlueKai co-founder and CEO Omar Tawakol will leave his post as general manager and SVP of Oracle Data Cloud on Friday, two and a half years after Oracle acquired his company. Eric Roza, the former CEO of Datalogix and current co-SVP of Oracle Data Cloud, will step up to lead the group, according to Tawakol.… Continue reading »
by Sarah Sluis // September 27th, 2016 //
»
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