AI slop

From avoiding AI slop to achieving show-level transparency on a CTV buy, we talk through how buyers are supercharging performance by focusing on the content where they place their ads.

Recorded live in Las Vegas at Prog AI, the AdExchanger team tackles a tricky question: As AI floods the feed with chaotic, addictive content and people engage with it, what does “premium” even mean anymore?

Consumer trust in AI search is growing; “containerization” is the new ad industry buzzword; and publisher collectives fight back against AI.

Human-made creative is in again; The Atlantic accuses Google of (another) monopoly; and it turns out brands like to have a say in their sponsorships.

For years, MFA was a mostly web-based problem. Now, generative AI has supercharged the made-for-advertising model, and it’s infecting social media feeds and vertical video platforms.

The real challenge is drawing a clear line between the AI-generated content that adds value and the kind that erodes trust and leads to significantly lower ad effectiveness.

Enjoy this weekly comic from AdExchanger.com that highlights the digital advertising ecosystem … 

SSPs are looking pretty ripe for acquisition; agencies want real man-on-the-street content from actual human men; and AI slop is taking over the internet.

Enjoy this weekly comic from AdExchanger.com that highlights the digital advertising ecosystem … 

Social media companies are cutting the junk from their diet; Trump is trying to reshape American media; and selling ads is always the last resort.

AI-generated slop content is growing exponentially online. Plus, publishers and new organizations are strategizing for a post-TikTok future. 
 

Live video threw sports broadcasts for a loop – and the losses are only just being tallied. Plus, media buyers are dealing with a surge of AI-generated, made-for-advertising websites

Oracle’s advertising and third-party data businesses are officially kaput; political pollsters are abandoning misleading online data; and AI-generated slop is already overtaking the internet.