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»creator monetization

Mike Ong, VP of government relations, BIGO
For Livestreaming App BIGO Live, The Road To Revenue Is Paved With In-App Purchases

More likely than not, you’ve never heard of BIGO Live. But it’s one of the largest live streaming apps in APAC with around 400 million users across 150 countries. Launched in Singapore in 2016, BIGO Live now ranks No. 6 globally for downloads, ahead of Disney Plus and Twitch, according to Apptopia data for January... Continue reading »
by Allison Schiff // August 17th, 2020 //
»
YouTube’s FameBit Rebrands As BrandConnect Amid Growing Competition for Influencer Bucks

Influencer marketing is maturing on YouTube. On Tuesday, YouTube rebranded FameBit, the influencer marketing and branded content platform it acquired in 2016, as YouTube BrandConnect. YouTube hopes to make BrandConnect into a full-funnel offering, from making it easier for brands and creators to collaborate through to campaign creation, management and measurement. Influencer marketing has been... Continue reading »
by Allison Schiff // June 16th, 2020 //
»
Advertisers Cooling On TV Spots; Comcast Spins Off Blockgraph Into JV

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. TV Pullback Television ad revenues will drop 12% this year, according to MoffettNathanson – a loss the research firm WARC pegs at $25.5 billion. Despite a surge in viewership, with people stuck at home, advertisers have slashed budgets by more than 40%. Lowe’s, for... Continue reading »
by AdExchanger // June 1st, 2020 //
»
 

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