How Brands Can Learn To Stop Worrying About Brand Safety And Love The News
Josef Najm, director of programmatic and partnerships at Reuters, has a message for advertisers: Don’t be afraid of journalism.
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OPINION: Data-Driven ThinkingTo Lower Advertising’s Carbon Footprint, We Must Accept Good News And Bad
While our ultimate and urgent goal is to reduce emissions, getting companies used to reporting even when they have higher emissions is a critical step in the process.
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Barometer Secures $2.25M To Expand Brand Safety And Contextual Targeting For Podcasts
On Tuesday, Barometer announced $2.25 million in its latest fundraising round, bringing the company’s total to roughly $4.2 million since 2019.
Tagged in:- Altari Ventures
- Audiohook
- Barometer
- BDMI
- Brand Integrity Cloud
- Brickyard
- Call Her Daddy
- Chris Klaus
- ESPN
- featured
- GARM
- Gemini XIII
- Growth Warrior Capital
- gumball
- HearstLab
- Joe Rogan
- John Sardelis
- Katz Digital
- Knoll Ventures
- Outlander Labs
- Oxford Road
- Oxford Road Media Roundtable
- Spotify
- Tamara Zubatiy
- the trade desk
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Meta’s In-Feed Brand Suitability Tools Are Ready For Prime Time
After more than two years of building and testing, Meta is releasing brand suitability controls and third-party verification for its feed environments.
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IAS Skirts Around Ad Spend Fallout With Video Verification
Integral Ad Science (IAS) is withstanding the macroeconomic headwinds by homing in on video ad measurement.
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Measurement Looks Like A Recession-Proof Business For DoubleVerify
DoubleVerify reaped the benefits of a cautious Q4 for ad spending – and it will continue to benefit as measuring performance remains a priority for advertisers. The measurement company reported a 27% growth rate in Q4.
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A Bull Or Bear On TTD?; Part Of A Balanced Breakfast
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Trade Desk Trade-Offs The investment bank Needham has both the bullish and bearish takes on The Trade Desk after the DSP reported earnings this month. And there is a compelling case in both directions.
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Twitter Wants To Be Seen As Brand Suitable; Does Anyone Have Streaming ARPU Right?
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Better Sorry Than Safe Twitter is partnering with DoubleVerify and Integral Ad Science on brand safety. Gotta do something to woo back its advertisers. “Through custom-built solutions for Twitter’s feed environment, these tests have shown that more than 99% of measured impressions appeared […]
Tagged in:- Ad Science
- Ashley Rudder
- AVOD
- brand safety
- brand suitability
- Chrome
- clean rooms
- doubleverify
- featured
- GARM
- IAB
- Jason Brandt
- Microsoft Azure
- netflix
- netflix ARPU
- Netflix Basic With Ads
- network outage
- Nintendo
- registered user base
- Stagwell Technologies
- third-party cookie deprecation
- tiktok creator marketplace
- Toolkits
- whalar
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Why Google Just Can’t Quit Ad Tech; Paneling For Gold
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Ad Tech? What Ad Tech? One refrain from Google when it defends its third-party ad tech business is that ad tech is a minuscule contributor to Google’s revenue. Which begs the question: Why not get rid of it? But Google won’t quit ad […]
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Third-Party Brand Suitability Verification Is Coming To Facebook Feed (By 2023)
Meta announced plans on Thursday to create content-based controls for Feed (formerly News Feed) on Facebook and Instagram. The question is, why did it take so long for Meta to start bringing third-party brand suitability to Feed? After all, the News Feed was one of Facebook’s first products, launched during the long-ago year of 2006.