Podcasts Are Becoming More Programmatic. But Now Advertisers Have To Keep The Ad Load In Check
As programmatic buying becomes more common in audio, marketers and platforms fight the temptation to cram in as many placements as possible.
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True Crime Podcasts Can Win Advertisers – As Long As The Discourse Stays Civil
True crime podcasts are incredibly popular with listeners. But they’re a hard sell with advertisers. So Sony Music Entertainment is turning to sentiment analysis to address buyer concerns.
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Circana Acquires NCSolutions And Nielsen’s MMM Biz; Netflix Goes Toe To Toe With Prime Video
M&A is still hot in ad tech this summer. Plus, Netflix’s upfront results may sound promising, but the streamer still needs to grasp the finer points of the advertising game.
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Seekr’s AI-Powered Podcast Rating Tool Encourages Civil Discourse
Seeking to bring more precision to the conversation, on Tuesday, AI content evaluation and generation company Seekr announced the launch of Align, a tool developed with Oxford Road that rates the “civility” of podcast discussions.
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Barometer Secures $2.25M To Expand Brand Safety And Contextual Targeting For Podcasts
On Tuesday, Barometer announced $2.25 million in its latest fundraising round, bringing the company’s total to roughly $4.2 million since 2019.