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»Facebook Instant Articles

Salon’s 100% Programmatic Ad Business Is Betting Its Post-Cookie Chips On Subscriptions And Seller-Defined Audiences

“The Sell Sider” is a column written by the sell side of the digital media community. Google’s decision to delay third-party cookie deprecation in Chrome until 2023 came the day before Salon CRO Justin Wohl’s wedding. Salon had converted its ad business to an open-web programmatic model a few years earlier, so the brief reprieve… Continue reading »
by Anthony Vargas // June 29th, 2022 //
»
Facebook Instant Articles: A Trojan Horse For Audience Network

The claim that Facebook Instant Articles is about a faster user experience is a red herring. While that may be one goal, the program has a strong business rationale: It extends Facebook’s walled garden and creates a new foothold for its $1 billion Facebook Audience Network ad platform. Instant Articles does not allow third-party monetization.… Continue reading »
by Sarah Sluis // May 6th, 2016 //
»
In Deals With Big Publishers, Facebook Supports Third-Party Serving And Other Controls

Facebook has confirmed it will begin displaying publishers’ articles natively in the Facebook mobile app, naming nine initial media partners for the program. (Read the blog post.) Participating publishers are The New York Times, National Geographic, BuzzFeed, NBC, The Atlantic, The Guardian, BBC News, Spiegel and Bild. “We’ve been comfortable with experimenting with a variety of storytelling platforms over the past… Continue reading »
by Sarah Sluis // May 13th, 2015 //
»
 

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