MediaMath failed to introduce essential product features demanded by trading desks, especially in view of an increasingly competitive DSP market.
PubMatic reported meager YOY revenue growth in Q2, up just a smidge to $63.3 million from $63 million in Q2 of last year.
Why DoubleVerify is acquiring Scibids. Plus: How the ascent of YouTube TV has led CTV advertisers to land premium inventory for a song.
StackAdapt’s integration with HubSpot’s CRM lets Add3 retarget interested customers without relying on third-party cookies and reduces retargeting costs by allowing Add3 to focus on more qualified leads.
Microsoft’s Xandr informed publishers in a memo sent Friday that it will not be making any further payments for MediaMath deals transacted between February and June.
Get the inside baseball on MediaMath’s bankruptcy. Plus, what its demise means for the rest of ad tech.
It’s possible to improve your efficiency as a publisher while also reducing your carbon footprint, with no cost to revenue.
Russia’s invasion of Ukraine is a test case for how ad tech can be used as an instrument of psychological warfare. But some ad tech companies are fighting back with their own AI-powered tools.
ArcSpan’s new DMP, called AMS, was specifically built to organize a publisher’s first-party data into buyable contextual audiences and also highlights which audiences are likely to drive the most revenue.
In addition to buy-side integrations, content curation, proprietary ad formats and flexible pricing models are also helping set SSPs apart.
