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»james hercher

As Election Nears, Ad Tech Looks Toward New Opportunities – And To Avoid Past Mistakes

With the 2020 US presidential election cycle heating up, advertising and technology companies are once again jockeying to secure their share of the coming deluge of political media budgets. But the commercial tech crowd is taking a more judicious approach to political advertising this time around, having learned some hard lessons in 2015 and 2016,... Continue reading »
by James Hercher // January 15th, 2020 //
»
How Minute Media Spun User-Generated Content Into Tech And Influencer Businesses

When the sports news startup Minute Media was founded seven years ago, Bleacher Report, Huffington Post and other publishers already had demonstrated user-generated content and social traffic growth strategies before ditching the model for more traditional newsrooms. Minute Media wants to prove a new media company can stick with its contributors and generate returns by... Continue reading »
by James Hercher // June 1st, 2018 //
»

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