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»james hercher

AdExchanger Politics: Text Messaging Captures The Spotlight This Year

You are reading AdExchanger Politics, our news roundup in which senior editor James Hercher tracks the latest developments in political advertising, augmenting our political marketing commentary and news coverage. Want it by email? Sign up here. Text messaging isn’t new or trendy, but it’s an increasingly popular medium for political advertisers. That was true before the coronavirus swept the... Continue reading »
by AdExchanger // April 29th, 2020 //
»
AdExchanger Politics, The Democrat Edition: Do Candidates Need The Tier-Two Social Platforms?

You are reading AdExchanger Politics, our news roundup in which senior editor James Hercher tracks the latest developments in political advertising, augmenting our political marketing commentary and news coverage. Want it by email? Sign up here. Political advertisers are spending more on digital media, but they have yet to embrace the largest emerging and tier-two online ad platforms,... Continue reading »
by AdExchanger // April 15th, 2020 //
»
AdExchanger Politics: As America Stays Home, Candidates Turn To Digital Organizing Tech

You are reading AdExchanger Politics, our news roundup in which senior editor James Hercher tracks the latest developments in political advertising, augmenting our political marketing commentary and news coverage. Want it by email? Sign up here. Political candidates are feverishly (sorry) trying to figure out how to win elections this year when all they’ve ever known about campaigning... Continue reading »
by AdExchanger // April 1st, 2020 //
»
AdExchanger Politics: The Coronavirus Factor

You are reading AdExchanger Politics, our news roundup in which senior editor James Hercher tracks the latest developments in political advertising, augmenting our political marketing commentary and news coverage. Want it by email? Sign up here. How will coronavirus affect US politics? Beyond the direct impact on the economy, COVID-19 is upending political activity this year. In the... Continue reading »
by AdExchanger // March 18th, 2020 //
»
AdExchanger Politics: Talking Shop With Bernie Sanders’ Analytics Partner; California Beckons

Welcome to AdExchanger Politics, our news roundup in which senior editor James Hercher tracks the latest developments in political advertising, augmenting our political marketing commentary and news coverage. Want it by email? Sign up here. Sen. Elizabeth Warren embraced a new model for political campaigns last year with upfront investments in her campaign’s in-house media and data expertise.... Continue reading »
by AdExchanger // February 18th, 2020 //
»
AdExchanger Politics: Polling Perils, In It To Win It

Welcome to AdExchanger Politics, our reimagined news round-up in which senior editor James Hercher will track the latest developments in political advertising, augmenting our political marketing commentary and news coverage. Want it by email? Sign up here. The latest news: • The Iowa Democratic caucus ended in confusion and delay on Monday night, carrying into Tuesday... Continue reading »
by James Hercher // February 6th, 2020 //
»
As Election Nears, Ad Tech Looks Toward New Opportunities – And To Avoid Past Mistakes

With the 2020 US presidential election cycle heating up, advertising and technology companies are once again jockeying to secure their share of the coming deluge of political media budgets. But the commercial tech crowd is taking a more judicious approach to political advertising this time around, having learned some hard lessons in 2015 and 2016,... Continue reading »
by James Hercher // January 15th, 2020 //
»
How Minute Media Spun User-Generated Content Into Tech And Influencer Businesses

When the sports news startup Minute Media was founded seven years ago, Bleacher Report, Huffington Post and other publishers already had demonstrated user-generated content and social traffic growth strategies before ditching the model for more traditional newsrooms. Minute Media wants to prove a new media company can stick with its contributors and generate returns by... Continue reading »
by James Hercher // June 1st, 2018 //
»

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