Working With Buyers Isn’t The Only Way For SSPs To Stand Out From Competitors
In addition to buy-side integrations, content curation, proprietary ad formats and flexible pricing models are also helping set SSPs apart.
Tagged in:
- Amobee
- andrew casale
- Audigent
- Cadent
- Chegg
- Chris Kane
- content curation
- CTV
- DataXu
- Drew Stein
- DSP
- Emry Downinghall
- EMX
- featured
- groupm
- GroupM Premium Marketplace
- index exchange
- Jounce Media
- kyle dozeman
- Magnite
- Magnite ClearLine
- Mike Chowla
- OpenPath
- openx
- PMP
- pubmatic
- PubMatic Activate
- Roku
- Samuel Youn
- SPO
- SSP
- the trade desk
- Unwind Media
- yahoo