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Social Distancing With Friends: Laura Desmond

Like all of us, marketing veteran Laura Desmond is navigating the new rules of the video call. In this installment of AdExchanger’s “Social Distancing With Friends” podcast series, she shares her thoughts on the emerging rules of remote collaboration. “The level of intimacy is actually pretty high, but I also find that my energy is... Continue reading »
by Zach Rodgers // April 3rd, 2020 //
»
Fraud-day With DoubleVerify: Bad Actors Are Getting More Sophisticated

This is the fifth in a series of interviews with vendors combating the problem of ad fraud. Other companies participating in this series include White Ops, Moat, Telemetry, Sizmek, comScore, Dstillery and Asia RTB. Read previous interviews with Forensiq, Integral Ad Science, PubChecker and Videology. DoubleVerify is not new to the ad fraud game. When... Continue reading »
by Allison Schiff // August 29th, 2014 //
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MRC Blesses Google's Viewability Metric. Does That Matter To Agencies?

Google's offering in the ad viewability space has scored third-party accreditation from the Media Ratings Council. Google joins others who have wended through the MRC's approval process – the respective viewability products from comScore, Double Verify and RealVu have been approved – so Google does not stand alone. But given its expansive relationship with marketers,... Continue reading »
by David Kaplan // April 26th, 2013 //
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X+1 Raises New Funds; New KB(S)P CEO; Ad Network Traffic Marketplace Gets DoubleVerify-ed; Specific Media Blows Out 10 Candles

Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. [x+1] Gets More Cash [x + 1] (read CEO John Nardone's AdExchanger.com Q&A here) has received $2 million in additional funding according to PaidContent.org's Tameka Kee. SEC filing here. kirshenbaum bond + partners Hires New CEO Fresh on the heels of news that MDC... Continue reading »
by AdExchanger // August 18th, 2009 //
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