Disney is determined that its streaming business will be profitable by the end of its 2024 fiscal year – and it’s got an aggressive plan to make that happen … despite Disney+ losing 2.4 million subscribers globally compared to the previous quarter.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. I Don’t Speak TikTok TikTok introduced search ad campaigns last year. But it’s a tough sell, especially considering TikTok’s organic traction. TikTok has a strong consumer pitch, which happens to be the focus of its new ad campaign, but advertisers are wary, Marketing […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Betsy On Etsy Etsy should be in dire straits. In 2020, a quarter of Etsy’s gross merchandise was homemade masks. Pandemic ecommerce numbers deflated, Apple ATT reversed the mobile economy, then the recession hit. Yet, a dollar on Etsy in December 2019 (just […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. House Of The Mouse Disney has replaced CEO Bob Chapek with former CEO Bob Iger in a surprise turn. The two Bobs (real names Robert Allen Iger and Robert Alan Chapek, if you can believe it) had two rather different streaming strategies. Iger prioritized […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Ripe For Change Earlier this year, as part of a concession to antitrust regulators, Apple started allowing certain developers to avoid paying its 30% App Store fee by redirecting users to external sites in order to subscribe – and now Netflix is taking advantage. Previously, […]
The force is strong with Disney. The company is leveraging its movie franchises and original content pipeline to hyperdrive a major strategic shift into the DTC market, as it bets big on Disney Plus and its other streaming platforms, including Hulu and ESPN Plus, in the years ahead. Subscribers and content jump to hyperspace In […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Bob’s Back Bob Iger is getting sucked back into Disney management after stepping down as CEO in February. Disney’s business is heavily reliant on people gathering – in theme parks, at movie studios, in theaters and on cruise ships. Disney is losing as much […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Bye Of The Iger? Bob Iger is stepping down as CEO of Disney, the company said Tuesday. He will be replaced by Bob Chapek, most recently chairman of Disney Parks, effective immediately, and stay on as executive chairman through 2021, CNBC reports. Over his […]
Disney posted solid results Thursday for its fiscal fourth quarter with $19.04 billion in quarterly revenue, beating expectations of $19.1 billion. The company also announced that Hulu is now the official streaming home for FX Network content. But the company’s earnings call would have been a lot more interesting if it took place five days […]
You haven’t seen any marketing for Disney+ yet, but you’re about to. Disney is on the verge of a marketing blitz for its direct-to-consumer streaming service. The campaign will kick off in late August and run across traditional, digital and Disney owned-and-operated channels leading up to the service’s planned launch date on Nov. 12. It’s […]
