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»Marc Benioff

Unilever Anoints A CMO; Benioff Talks Up Salesforce CD

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. CMO++ Unilever has promoted Conny Braams to Chief Digital and Marketing Officer, replacing legendary CMO Keith Weed. Formerly EVP of Unilever Middle Europe, Braams is taking on the position during a time of rapid change in the marketing org. Unilever CEO Alan Jope, a... Continue reading »
by AdExchanger // December 5th, 2019 //
»
What Would Salesforce Get If It Bought Twitter?

Forget ecom platform Demandware and data management platform Krux. Investors only want to know why in the world Salesforce CEO Marc Benioff has any interest in Twitter. The pounding Salesforce’s stock has taken since Benioff expressed interest certainly reflects their skepticism. So while the little blue bird hasn’t been an explicit presence in this year’s annual... Continue reading »
by Ryan Joe // October 6th, 2016 //
»
Salesforce Names New Marketing Cloud CEO – Is It Still Gung Ho On Marketing Tech?

Salesforce has named CRM technology pioneer Bob Stutz as CEO of its Marketing Cloud, replacing outgoing CEO Scott McCorkle. McCorkle, a soft-spoken and well-liked exec, has for the past two years driven the marketing tech bus at Salesforce, a bus that has arguably been stuck in a fast idle since the company paid $2.5 billion... Continue reading »
by Zach Rodgers // August 5th, 2016 //
»
Omnicom Digital Chief Says CRM Deal Is About ‘Following Media Through To Commerce'

Cloud CRM stalwart Salesforce.com and agency holding company Omnicom Group are extending their love affair. The companies on Tuesday revealed a CRM data-sharing initiative (they’re calling it a customer engagement platform) extending across Omnicom. This means Salesforce.com will pipe data from email, sales transactions, call center/service requests and mobile data into Annalect’s data-management platform. Previous... Continue reading »
by Kelly Liyakasa // September 23rd, 2014 //
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Salesforce.com’s Benioff: Mobile, B2C Shift Forcing Change

Speaking in New York today, far from the frenzied CES crowd in Las Vegas, Salesforce.com CEO Marc Benioff heralded what he perceives as a shift from an “anonymous, B2C world to one of one-to-one marketing where the consumer has opted in.” Benioff told a gathering of partners, customers, media and analysts on Wednesday that Salesforce.com’s... Continue reading »
by Kelly Liyakasa // January 8th, 2014 //
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Salesforce.com Says It Will Be A $5 Billion Company In 2015

As throngs of conference-goers flocked to downtown San Francisco for this week’s Dreamforce show, enterprise platform company Salesforce.com posted its Q3 earnings, citing 36% growth year-over-year to $1.08 billion in revenue. Of that total, $81 million was attributed to the Salesforce.com ExactTarget Marketing Cloud, according to Salesforce.com CFO Graham Smith, a figure that was “stronger”... Continue reading »
by Kelly Liyakasa // November 18th, 2013 //
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