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»ESPN Plus

Disney Kicks Off 2022 In A Good Position Thanks To Streaming And A Rebound In Parks

What do theme parks and streaming have in common? Together, they helped Disney beat expectations this quarter. Revenue for the first quarter of Disney’s 2022 fiscal year was just shy of $22 billion, up 34% from $16.2 billion this time last year, the company told investors on Wednesday. As a result, Disney’s stock surged around… Continue reading »
by Alyssa Boyle // February 10th, 2022 //
»
Roku And Shopify Bring Ecommerce To CTV; WaPo’s Zeus Launches A News Publisher Ad Network

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Buy What You Know Shopify and Roku announced a partnership to bring a Roku app for CTV ad creation and campaign management to the dashboard of all Shopify merchants. The idea is to crack into the $16.4 billion that small and medium-sized businesses spend… Continue reading »
by AdExchanger // September 22nd, 2021 //
»
Advertising And Audience Complicate The NFL’s Entry Into Streaming

A week before ViacomCBS rebranded CBS All Access as Paramount Plus on March 4, George Cheeks, president and CEO of CBS Entertainment Group, noted that NFL football in particular will be fundamental to the platform’s growth.  “It drives more subscriptions than any other program, and significant engagement too,” Cheeks said during the company’s Feb. 24… Continue reading »
by Tony Rifilato // March 12th, 2021 //
»
Disney Online Channels Are Nipping At Broadcast Heels; Does GDPR Need A Makeover?

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Disney’s Streaming Win In yet another sign that streaming is where it’s at, advertising at Disney’s online channels are on pace to overtake the company’s ABC broadcast network as marketers shift spending to more targeted audiences. Per Ad Age, ad sales at Disney’s direct-to-consumer… Continue reading »
by AdExchanger // March 4th, 2021 //
»
Disney Subscriber Counts Exceed Expectations, But COVID Impacts Parks Biz

Disney may have wowed investors in December when it unveiled a slew of new movie titles and an original content pipeline as part of a major shift to streaming, but the company is still feeling the impact of the COVID-19 pandemic. During its Q1 earnings call Thursday, the company said that its Disney Parks, Experiences… Continue reading »
by Tony Rifilato // February 11th, 2021 //
»
The Year in TV: A Major Shift To Streaming

At the start of 2020, video streaming giant Roku’s upfront deck predicted consumer time spent viewing streaming TV would surpass traditional linear over a period of five years. Instead they did so in a year, fueled in large part by the COVID-19 pandemic. “It is a fundamental shift in viewership,” said Alison Levin, Roku’s VP… Continue reading »
by Tony Rifilato // December 29th, 2020 //
»
Disney Talks Subscriber Count, Ads On Streaming Services And Theatrical Release Strategy

The force is strong with Disney. The company is leveraging its movie franchises and original content pipeline to hyperdrive a major strategic shift into the DTC market, as it bets big on Disney Plus and its other streaming platforms, including Hulu and ESPN Plus, in the years ahead. Subscribers and content jump to hyperspace In… Continue reading »
by Tony Rifilato // December 11th, 2020 //
»
 

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