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BuzzFeed Buys HuffPost; Near Acquires Teemo
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Let’s Make A Deal HuffPost finally has a home. After being on the market for quite some time, the Verizon-owned publisher was acquired by BuzzFeed on Thursday in an all-stock deal that unites two of the larger players in digital media, The Wall Street […]
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OPINION: Data-Driven ThinkingWhat Does The CPRA Mean For Behavioral Advertising?
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Richard Eisert, partner at Davis & Gilbert. For the ad tech community, election day felt like deja vu. Less than a year after the California Consumer Privacy Act (CCPA) came into […]
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OPINION: On TV & VideoHow To Connect CTV Strategy Across Platforms
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Daniel Macdonald, VP investments and partnerships at Xaxis. The trend toward CTV has accelerated in recent months as more people consume ad-supported streaming content at home. Yet, advertisers trying to reach those viewers can […]
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Apple To Cut App Store Fees For Small Devs; Georgia Senate Runoff Tops $100M In Ad Spending
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Halves Not Apple is about to make a lot of smaller developers happy. Starting next year, Apple will lower its commission from 30% to 15% on sales for developers that generate less than $1 million in revenue through the App Store, including on […]
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OPINION: Data-Driven ThinkingNo Silver Bullet: Identity Resolution In A Cookieless World
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Adam Paz, VP at Viant Technology. Despite the significant marketer demand for identity-based solutions and the ad industry’s acknowledgment that we need a new form of identity resolution, few platforms are […]
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OPINION: The Sell SiderWho Owns Contextual?
“The Sell Sider” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Scott Messer, SVP of media at Leaf Group. As the cookie crumbles, publishers are on the precipice of a power-balance reset, and the opportunity is theirs to lose. In […]
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Vizio To Use Nielsen On Its Smart TVs; Magnite Sees Big CTV Boost
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Nielsen Gets The Nod Vizio is tapping Nielsen to measure its advanced TV campaigns as the CTV space heats up. Read the release. Vizio Ads, the company’s advertising business, will use Nielsen’s Digital Ad Ratings to help advertisers better measure and optimize digital audience […]
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OPINION: Data-Driven ThinkingWill 2021 Be The Year SPO And DPO Reconcile?
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Todd Wooten, founder and president at VRTCAL. A good compromise, “Seinfeld” co-creator Larry David once joked, is one where both parties are dissatisfied. Between ad tech’s buy side and sell side, […]
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Walmart Sells Retail Footprint In Japan; Zeotap Snags $18.5 Million
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Betting On Ecom Sayonara, retail. Walmart is selling the Tokyo-based chain Seiyu after previously unloading its operations in the United Kingdom and Argentina. As The Wall Street Journal reports, the retail giant threw in the proverbial towel after 18 years in Japan, selling most […]
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OPINION: Data-Driven ThinkingWhy The Narrow Scope Of The DOJ’s Antitrust Suit Could Solidify Google’s Power
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by John Donahue, CEO and co-founder of WLxJS. The Justice Department’s antitrust suit against Google alleges that the search giant created and subsequently abused a monopolistic position in, well, search. And […]
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