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»zeotap

Havas Tests Zeotap And InfoSum Data Partnership As Agencies Enter Onboarding

Brands are eager to onboard and match data sets, but don’t want first-party data to leave their own systems. They want user-level targeting, without the risk in trafficking actual consumer data. Zeotap and InfoSum are tackling this data paradox with an onboarding partnership, announced on Monday, that allows marketers and agencies to sync data from... Continue reading »
by James Hercher // January 13th, 2020 //
»
What Marketers Can Learn From GDPR As They Get Ready For CCPA

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Guy-Thomas Barbier, country manager, North America, at zeotap. The General Data Protection Regulation (GDPR) should be viewed as a positive change for the industry because it puts customers back at the... Continue reading »
by AdExchanger // October 30th, 2019 //
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The Companies Challenging LiveRamp’s Supremacy In Data Onboarding

LiveRamp pioneered data onboarding, the technology to match anonymized online user cookies and mobile IDs to real-world consumers and offline data. But now, LiveRamp must contend with rivals following the trail it blazed. LiveRamp executed a neat financial pirouette last year, when it re-listed on the stock exchange with a market cap of more than... Continue reading »
by James Hercher // July 9th, 2019 //
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Zeotap Hopes To Become The LiveRamp Of Europe

Zeotap is launching a global identity graph to try and beat LiveRamp to the punch across the pond. On Tuesday, the Berlin-based mobile data platform announced the global rollout of Connect, an identity solution that deterministically links offline data to anonymized online identifiers based on exclusive relationships with telco operators in markets across Europe, India... Continue reading »
by Allison Schiff // February 5th, 2019 //
»
Beyond Inferred Or Declared Mobile Data: Trust, But Verify

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Taylor West, general manager, North America, at Zeotap. “Trust, but verify” was a phrase made famous by President Ronald Reagan during the Cold War in reference to Soviet disarmament, and... Continue reading »
by AdExchanger // December 19th, 2017 //
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Mobile Data Platform Zeotap Scoops Up $12.7 Million In Series B

Zeotap is banking on 2017 being the year that telcos make their impact on the advertising world. The mobile data platform and telco data onboarder revealed its $12.7 million Series B (12 million euros) on Tuesday, bringing its total funding to $20 million. Zeotap, whose clients include a number of the top carriers in India,... Continue reading »
by Allison Schiff // January 17th, 2017 //
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Telecom-Focused Mobile Data Startup Zeotap Calls Up $6 Million In Series A

Carriers are looking for additional sources of cash (see the AOL/Verizon merger), and zeotap, a Berlin-based platform that helps mobile network operators monetize their data, is angling to capitalize on that need. To do that, the company will use the majority of its $6 million in Series A, announced Tuesday, to fund international expansion into... Continue reading »
by Allison Schiff // August 4th, 2015 //
»

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