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»audience segments

How To Connect CTV Strategy Across Platforms

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video.   Today’s column is written by Daniel Macdonald, VP investments and partnerships at Xaxis. The trend toward CTV has accelerated in recent months as more people consume ad-supported streaming content at home. Yet, advertisers trying to reach those viewers can... Continue reading »
by AdExchanger // November 19th, 2020 //
»
Dstillery Shuts Down DSP And Becomes A Data Company

How does a smaller DSP survive, as the largest buying platforms command more of the marketplace? For Dstillery, the answer is to become a data company. Dstillery officially shut down its bidder and stopped operating a DSP on July 1. Its focus now is selling custom audience segments through the buyer’s DSP of choice. Since... Continue reading »
by Sarah Sluis // July 23rd, 2019 //
»
 

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