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»coronavirus economic impact

CMOs Too Bullish About Pandemic Recovery; UK Wants Regulatory Body For Ad Platforms

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Rose-Tinted Glasses CMOs may be overly optimistic about the pandemic’s long-term impact. Seventy-three percent expect the negative effects to be short-lived and hold a positive outlook for performance in the next two years, according to a survey of 430 CMOs by Gartner. With this... Continue reading »
by AdExchanger // July 2nd, 2020 //
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Anthony Katsur, SVP of digital strategy and corporate development at Nexstar Digital
Nexstar: Advertisers Must Think Local As The Economy Reopens

In the immortal words of former House speaker Tip O’Neill: “All politics is local.” And the same can be said for reopening the US economy as states and counties across the country attempt to ease their COVID-19 restrictions. As the largest local broadcast television group in the United States, Nexstar Media Group heavily relies on... Continue reading »
by Allison Schiff // June 30th, 2020 //
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Read This Before You Restart Your Ad Spend

After months of sheltering at home – and retail sales in the toilet – Americans are ready to shop. Retail sales in the United States were up nearly 18% in May after record lows in March and April, according to the US Census Bureau’s most recent monthly retail trade report, released on Tuesday. And hey, it’s encouraging... Continue reading »
by Allison Schiff // June 18th, 2020 //
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How To Un-Pause Ad Spend

If only reopening the US economy was like flipping a switch. “But it’s just not,” said Craig Atkinson, chief client officer at performance agency Tinuiti. Reopening will be a gradual process that rolls out differently depending on vertical, region and consumer sentiment. Monday in New York City, for example, marked Phase One of reopening, but... Continue reading »
by Allison Schiff // June 9th, 2020 //
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Consumer Confidence Cratered Thanks To COVID – But There Are Glimmers Of Hope

Between early March and early April, market research firm Ipsos registered the largest decline in American consumer confidence since 2010. From March 3, before social distancing defined our lives, to April 1, the Ipsos Primary Consumer Sentiment Index clocked a precipitous dip in US consumer confidence, from 60.1 points to 45.5. The downtrend appears to... Continue reading »
by Allison Schiff // April 10th, 2020 //
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Social Distancing With Friends: Insider Inc. CEO Henry Blodget

In this new podcast series, AdExchanger editors break the cabin fever by talking with the top thought leaders and practitioners in digital and data-driven advertising – all while under social isolation. The scale of economic losses from the coronavirus pandemic are directly related to earlier missteps, says Insider Inc. CEO Henry Blodget. “The United States... Continue reading »
by Sarah Sluis // April 1st, 2020 //
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