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»daniel macdonald

How To Connect CTV Strategy Across Platforms

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video.   Today’s column is written by Daniel Macdonald, VP investments and partnerships at Xaxis. The trend toward CTV has accelerated in recent months as more people consume ad-supported streaming content at home. Yet, advertisers trying to reach those viewers can… Continue reading »
by AdExchanger // November 19th, 2020 //
»
 

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