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»john donahue

Incentives Are Great But They Don’t Always Serve the Advertiser’s Interests

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by John Donahue, CEO and co-founder of WLxJS. There’s nothing new about performance related incentives in media buying relationships between advertiser and agency. The former enjoys stretched targets and guarantees, the latter... Continue reading »
by AdExchanger // February 10th, 2021 //
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John Donahue, CEO and co-founder, WLxJS
Agency Review Season: Biddable Media Is Turning High Maintenance Into High Value

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by John Donahue, CEO and co-founder of WLxJS. The only certainty for media agencies is that every single year somewhere between one-quarter and a third of their business will be reviewed. Although... Continue reading »
by AdExchanger // December 21st, 2020 //
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John Donahue, CEO and co-founder, WLxJS
Why The Narrow Scope Of The DOJ’s Antitrust Suit Could Solidify Google’s Power

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by John Donahue, CEO and co-founder of WLxJS. The Justice Department’s antitrust suit against Google alleges that the search giant created and subsequently abused a monopolistic position in, well, search. And... Continue reading »
by AdExchanger // November 16th, 2020 //
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John Donahue, CEO and co-founder, WLxJS
Roku, Hulu Are Re-Imagining Channel-Based Programmatic Platforms. Is it Time to Jump In?

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video.  Today’s column is written by John Donahue,CEO and co-founder at WLxJS. Roku and Hulu have both recently brought their new ad platforms to market – and they both have a great opportunity in front of them, with turmoil surrounding Facebook... Continue reading »
by AdExchanger // October 5th, 2020 //
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