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»Democrats

Liberal Ad Tech Agonizes Over The Question: Did Democrats Miss On Digital Media Again?

With the midterm elections less than 24 hours away, some of the Democratic Party’s top digital advertising evangelists are worried that liberal candidates have squandered opportunities by siloing digital media and failing to adequately spend online. Conservative groups account for seven of the ten highest-spending political advertisers on Google and Facebook, according to data collected... Continue reading »
by James Hercher // November 5th, 2018 //
»
Trump Beat His Data-Savvy Rivals, But They Can Still Punch Back

While Ted Cruz’s suspended campaign committee endures to manage assets like fundraiser lists and voter profiles, it has no intention of contributing anything but the bare minimum of its valuable data to the RNC and its voter-file vendor, the Data Trust, said sources with knowledge of the Cruz committee’s plans. The Cruz committee is not... Continue reading »
by James Hercher // August 2nd, 2016 //
»
Democrats Have High Expectations For 2016 As Their Tech And Data Advantage Widens

The last two presidential elections were decided in part by the Democrats’ superior tech and data infrastructure. While the Republicans have since invested in bolstering their own expertise, the Dems believe they still have the upper hand. “Republicans who see our tools still say our solutions are much better than what they have on their... Continue reading »
by James Hercher // June 14th, 2016 //
»
 

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