“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Tim Jenkins, EVP and head of audience & identity solutions at Cadent. Apple’s planned restrictions on use of IDFA (Identifier for Advertisers), requiring publishers to obtain an express opt-in, is ringing throughout the advertising […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Apple Vs. Facebook Although maybe not as exciting as the upcoming Mike Tyson fight against Roy Jones Jr., Apple and Facebook have been trading blows this week over which one of them exploits their users more. Business Insider reports that Apple landed the first […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Daniel Macdonald, VP investments and partnerships at Xaxis. The trend toward CTV has accelerated in recent months as more people consume ad-supported streaming content at home. Yet, advertisers trying to reach those viewers can […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Halves Not Apple is about to make a lot of smaller developers happy. Starting next year, Apple will lower its commission from 30% to 15% on sales for developers that generate less than $1 million in revenue through the App Store, including on […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Nielsen Gets The Nod Vizio is tapping Nielsen to measure its advanced TV campaigns as the CTV space heats up. Read the release. Vizio Ads, the company’s advertising business, will use Nielsen’s Digital Ad Ratings to help advertisers better measure and optimize digital audience […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Brian Ejsmont, VP of product management at VideoAmp. Recently, there’s been a lot of industry chatter from companies claiming they can reduce the latency of cross-channel reporting across attribution use cases, AKA “fast-twitch” reporting, enabling […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Disney Minus The Walt Disney Co. faces a moment of truth next week with the first anniversary of its launch of Disney Plus, The Information reports. This is when Verizon customers who signed up for the service through a one-year free promotion have to […]
Oh God, will this election never end? This week on The Big Story, we get into That, and how the results whatever they might be at the time of writing, might potentially impact paid media. Will a Biden win make politics boring again, causing news publications to lose audience? Of course, a peaceful transfer of […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Jessica Hogue, GM of measurement and analytics at Innovid. We’re entering the 2.0 era of CTV. Many brands are gaining confidence that CTV provides extended reach to their linear TV campaign due to the […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Trump Gets A Pass The Trump administration is reportedly getting the friends and family deal over at Facebook when it comes to the platform’s misinformation rules – which don’t seem to apply to prominent Trump associates and conservative groups, according to The Washington Post. The […]
