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»set-top box

Drive More Informed Media Planning With Linear TV Attribution

This article is sponsored by the New York Interconnect. Attribution has long been the holy grail for TV advertising. Yet even without it, TV’s ability to reach audiences at scale and drive brand awareness has solidified it as one of the most powerful channels for advertisers. Advertising budgets continue to reinforce this value. In fact,... Continue reading »
by AdExchanger Content Studio // October 29th, 2019 //
»
FCC Wobbles On Cable Box Bust-up, In Nod To MVPDs

The FCC may be softening its stance around its highly contested proposal to let all set-top boxes freely access cable content. Set-top box and OTT device manufacturers love the idea because they’d be able to tap into all sorts of heavily gated cable content. Multichannel video programming distributors (MVPDs) don’t, since it would undermine their... Continue reading »
by Kelly Liyakasa // August 25th, 2016 //
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ANA Files Comments Opposing FCC’s Proposed Set-Top Box Rules

The Association of National Advertisers (ANA) filed comments with the Federal Communications Commission (FCC) on Monday that formalized its opposition to the FCC’s proposed set-top box rules. Under the proposed rules, companies such as Google and TiVo who manufacture their own set-top boxes could access content from multichannel video programming distributors (MVPDs) without having to... Continue reading »
by Ross Benes // May 24th, 2016 //
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Simulmedia Bringing Online's Technology-Driven Optimization To Television Says CEO Dave Morgan

Dave Morgan is CEO of Simulmedia, a television marketing company that optimizes the effectiveness of “on-air” program promotion. AdExchanger.com: Have you tired of the online ad business, where you've already had success (Tacoda, Real Media)? Confess - don't you miss banner ads? What prompted you to start Simulmedia? DM: I am not tired of the... Continue reading »
by AdExchanger // September 29th, 2009 //
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