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»jessica hogue

3 Questions Marketers Have When Measuring CTV

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Jessica Hogue, GM of measurement and analytics at Innovid. We’re entering the 2.0 era of CTV. Many brands are gaining confidence that CTV provides extended reach to their linear TV campaign due to the… Continue reading »
by AdExchanger // November 5th, 2020 //
»
Without Data Sharing And Collaboration, CTV Is Just Another Black Box

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Jessica Hogue, general manager of measurement and analytics at Innovid. Even though connected TV (CTV) is growing rapidly, one challenge holding advertisers back from shifting even more dollars to the channel is the ability… Continue reading »
by AdExchanger // July 27th, 2020 //
»
 

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