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OPINION: On TV & Video

CTV Providers Are Doing Their Own Thing – And That’s Great For The Industry

By Mike Pollard, SVP Strategic Partnerships, Operative// August 6th, 2024

It’s anyone’s guess how CTV advertising will eventually look. But, today, there are no rigid standards, writes Operative’s Mike Pollard.
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Ad Exchange News

Clock Ticking On Disney Plus Verizon Deal; YouTube Finds CTV Traction

BY AdExchanger// November 9th, 2020

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Disney Minus The Walt Disney Co. faces a moment of truth next week with the first anniversary of its launch of Disney Plus, The Information reports. This is when Verizon customers who signed up for the service through a one-year free promotion have to […]
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- Agencies
- Agency budgets
- connected TV
- coronavirus
- CTV
- Disney Plus
- pandemic
- subscriptions
- verizon
- Walt Disney Co.
- youtube