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»iOS 14

Apple And Facebook Spar Over Privacy; Facebook Antitrust Case Could Focus On Past Acquisitions

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Apple Vs. Facebook Although maybe not as exciting as the upcoming Mike Tyson fight against Roy Jones Jr., Apple and Facebook have been trading blows this week over which one of them exploits their users more. Business Insider reports that Apple landed the first... Continue reading »
by AdExchanger // November 23rd, 2020 //
»
How To Secure User Consent On Apple Devices Early Next Year? It Starts With UX

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Katie Hutcherson Madding, VP of product at Adjust. With the restrictions on IDFA scheduled for release in early 2021, app developers have a new and business-critical challenge ahead: the user opt-in.... Continue reading »
by AdExchanger // September 14th, 2020 //
»
Apple Reroutes Publisher Traffic To Apple News App; Shakeup At WarnerMedia

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Rules Don’t Apply  Apple is intercepting site traffic to publishers on Apple News+ and redirecting it to the Apple News app through updates to iOS 14 and MacOS Big Sur. The move not only cannibalizes publishers’ subscription audiences, but puts privacy-conscious Apple in a... Continue reading »
by AdExchanger // August 11th, 2020 //
»
Mobile Ad Tech Companies Try To Adapt To Likely Loss Of Apple's IDFA

Companies that rely on Apple’s proprietary ad ID are seeking solutions for a post-IDFA world. Although Apple didn’t actually kill it, the IDFA will become opt-in for consumers starting with iOS 14 in September. Without user permission, IDFA tracking will be zeroed out, just like when Limit Ad Tracking is enabled. Some are predicting opt-in... Continue reading »
by Allison Schiff // July 21st, 2020 //
»
Apple WWDC 2020: A Version Of Intelligent Tracking Prevention Is Coming To The App World

Apple didn’t explicitly kill off its ad ID during its Worldwide Developers Conference on Monday as some expected, but it sure looks like it’s laying the groundwork. Sandwiched between flashy announcements about the Apple Watch, macOS Big Sur and surround-sound AirPods, Apple dropped a bombshell for third-party mobile ad tech. Starting with iOS 14, which... Continue reading »
by Allison Schiff // June 22nd, 2020 //
»
 

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