Klarna is best known as a BNPL service. But don’t be surprised if you see the Swedish payments company eventually launch its own retail media network, says CMO David Sandstrom.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Apple’s Bite Apple will now let paid subscription apps (think The Economist or meditation app Calm) offer audio content exclusively for their subscribers, a trendy tactic in Podcast Land. Spotify has a similar idea, but it partners with the subscription service Patreon. And […]
Programmatic platforms are still unclear whether supply-path optimization is a way to compete or cooperate with each other.
By the middle of this year, MFA sites were gobbling up 30% of ad auctions, and this “gradual boil” now has the entire industry in a state of emergency, says Chris Kane, president and founder of Jounce Media.
Yes, Google pushed back the deadline twice. But barring action by the UK’s competition regulator, which has oversight over Google’s rollout of the Privacy Sandbox, third-party cookies in Chrome are dunzo.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. What’s The Password? The Mouse House meant what it said about banning password sharing. Starting Nov. 1, Disney+ will bounce subscribers off shared accounts in Canada, with other markets sure to follow, CNET reports. The company sent an email last week alerting Canadian […]
We recap what we learned in data privacy, retail media and connected TV at this year’s Programmatic IO.
Connected TV advertising is maturing. More subscribers are streaming with ads, inventory is growing and prices are normalizing.
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Line In The Sandbox The Chrome Privacy Sandbox was hyperactive when it launched in 2019. (Remember the sudden appearance of all those bird names?) That was back when the deadline to remove third-party cookies was Q2 2022. But in 2021, Google Chrome […]
