ad tech tax

A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Has Lifetime Value Timed Out? It was the best of LTV, it was the worst of LTV. In mobile marketing, lifetime value (LTV) has long been considered a key metric for many data-savvy marketers. But times are changing, writes Eric Seufert at Mobile Dev […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Ye Shall Not Password! Password sharing isn’t just a Netflix problem. Streaming platforms have largely held their tongues because account sharing does have its benefits. For example, allowing people to share accounts helps grow a service’s audience base (although some promo subscription prices practically […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Content Costs Apple has held preliminary talks with MGM Holdings and with the Pac-12, a college football conference, as it tries to beef up the Apple TV Plus subscription offering, reports The Wall Street Journal. Although this may be a golden era of television […]