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»payments

PremiumMedia360 Aims To Help Sellers With Their Ad Revenue Leakage Woes

The best-laid media plans of mice, men, buyers and sellers often go awry. On Tuesday, advertising data automation company PremiumMedia360 launched a solution that reduces revenue leakage, payment issues and general reconciliation-related agita for broadcast advertising buyers and sellers. Ad tech middlemen and agencies know the pain of slow payment. They place ads for their... Continue reading »
by Allison Schiff // January 15th, 2019 //
»
Programmatic's Slow Payment Problem Puts A Strain On The Industry

Pity the ad tech middleman. They place an ad on behalf of the advertiser, but when it comes time to get paid…they wait. And wait. And wait. In the meantime, they owe their own bills to creditors who want cash now. Since the economic crisis in 2008, marketers have slowed down payments to vendors and... Continue reading »
by Alison Weissbrot // February 20th, 2018 //
»

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