Prime video ads

Amazon has packaged a handful of upgrades to its ads measurement solutions, obviously catered to TV and streaming media advertisers.

“We just constantly hear how complex it is right now,” Kelly MacLean, Amazon Ads VP of engineering, science and product, tells AdExchanger. “So that’s really where we we’ve anchored a lot on hearing their feedback, [and] figuring out how we can drive even more simplicity.”

Prime Video is playing with ads now, making it the latest entrant to the AVOD streaming wars. Consumers and advertisers have mixed feelings about the new ad offering.

CES this year was a petri dish of news and gossip (and hopefully not COVID) among the CTV ad industry.

Connected TV advertising is maturing. More subscribers are streaming with ads, inventory is growing and prices are normalizing.