Zefr

Integral Ad Science is raising rates on various products by one to three cents per CPM. Plus, Gannett is inching back to overall growth.

The catalyst for Google’s future success – regardless of any legal ruling – is its YouTube strategy. Opening YouTube’s ad inventory to outside demand will increase its value.

Open social platforms need established content policy that is underpinned by transparency, advanced technology and feedback loops for constant improvement, writes Zefr’s Cameron Cramer.

AdExchanger caught up with Zefr’s new chief AI officer, Jon Morra, about his role and how digital media will adapt (or acquiesce) to AI tech.

In today’s newsletter: Walled gardens are turning into an interconnected network of fortresses; Walmart eyes a Vizio acquisition; Dentsu stumbled in 2023.

It’s not that brands don’t care about supporting the news and good journalism. But an overreliance on keyword blocklists has made it seem that way, says Zefr CEO Rich Raddon on this week’s episode of AdExchanger Talks.

The rapid growth, nearly ubiquitous use, and public interest around generative AI – alongside a shifting social media landscape and divisive political issues – will present new challenges for voters, platforms, media and marketers.

After more than two years of building and testing, Meta is releasing brand suitability controls and third-party verification for its feed environments.

Meta announced plans on Thursday to create content-based controls for Feed (formerly News Feed) on Facebook and Instagram. The question is, why did it take so long for Meta to start bringing third-party brand suitability to Feed? After all, the News Feed was one of Facebook’s first products, launched during the long-ago year of 2006.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Cookie Cutters A coalition of large German advertisers and Axel Springer, the biggest German publisher, are petitioning the EU legislature to stop Google from removing third-party cookies in Chrome, the Financial Times reports.  Chrome already delayed cookie deprecation from Q2 this year to the […]