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»politics

The Real Winners This Political Season: Savvy Publishers And Programmatic Buyers

“The Sell Sider" is written by members of the media community and contains fresh ideas on the digital revolution in media.  Today’s column is written by Michael Lehman, SVP of global supply at TripleLift. Industry analysts project two advertising firsts this year: Political ad spend will reach $7 billion in 2020, and the 14-day period... Continue reading »
by AdExchanger // October 23rd, 2020 //
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Andrew Yang
Andrew Yang: If CPRA Passes, ‘It’ll Sweep The Country’

Former Democratic presidential candidate Andrew Yang has some feisty opinions about data privacy, Section 230 and social media platforms. “They’re just trying to maximize their ad revenue,” Yang said at a virtual summit hosted by NYC Media Lab on Thursday. Yang, who hasn’t ruled out a potential bid for NYC major, supports the idea that... Continue reading »
by Allison Schiff // October 9th, 2020 //
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Centro CEO Shawn Riegsecker On Why The Ad Industry Needs To Check Itself Before It Wrecks Itself

The pandemic has turned Centro CEO and founder Shawn Riegsecker into a slipper-wearing night owl. When Slack and email goes quiet, Shawn gets busy, staying up until the wee hours. Working from home can do that to you. “There are too many pings throughout the day, too much mental confusion,” he says. “When everybody shuts... Continue reading »
by Allison Schiff // September 15th, 2020 //
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The Big Story: Rest, Recovery And Voter Suppression

America’s reopening is well under way, for better (Yay, economy!) or for worse. (Coronavirus cases are spiking across numerous states.) Given the inconsistency with which the country is reopening – policies differ at the state, regional and even local levels – how should advertisers think about reengaging? Have no doubt – advertisers that went dark... Continue reading »
by Ryan Joe // June 11th, 2020 //
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President Trump Signs Executive Order To Remove Legal Shield For Online Platforms

Miffed by Twitter adding fact-checking labels to some of his tweets this week, President Donald Trump signed an executive order on Thursday that, if enacted, would challenge social media companies or other aggregation platforms that moderate or remove political content. The reported draft of the executive order targets Section 230 of the 1996 Communications Decency... Continue reading »
by James Hercher // May 28th, 2020 //
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AdExchanger Politics: Which Campaign Benefits The Most From The COVID-19 Crisis?

You are reading AdExchanger Politics, our news roundup in which senior editor James Hercher tracks the latest developments in political advertising, augmenting our political marketing commentary and news coverage. Want it by email? Sign up here. In the past couple of months, political media operatives have debated whether the coronavirus pandemic is a relative advantage for President Donald... Continue reading »
by AdExchanger // May 28th, 2020 //
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AdExchanger Politics: The Coronavirus Handicaps Challenger Campaigns

You are reading AdExchanger Politics, our news roundup in which senior editor James Hercher tracks the latest developments in political advertising, augmenting our political marketing commentary and news coverage. Want it by email? Sign up here.   While everyone in politics is figuring out on the fly how COVID-19 will affect US elections this year, it seems already... Continue reading »
by James Hercher // May 13th, 2020 //
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Google To Make All Advertisers Submit Personal IDs, Business Verification Docs

Google will require advertisers to submit personal identification or business documents that prove who they are and what country they operate in, the company announced on Thursday. The process will start in the United States and then expand globally, but it will take a few years before the new business verification program is complete, according... Continue reading »
by James Hercher // April 23rd, 2020 //
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James Hercher headshot
AdExchanger Politics, The Democrat Edition: Do Candidates Need The Tier-Two Social Platforms?

You are reading AdExchanger Politics, our news roundup in which senior editor James Hercher tracks the latest developments in political advertising, augmenting our political marketing commentary and news coverage. Want it by email? Sign up here. Political advertisers are spending more on digital media, but they have yet to embrace the largest emerging and tier-two online ad platforms,... Continue reading »
by AdExchanger // April 15th, 2020 //
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What Happens To The Bloomberg Ad Money Now?

Michael Bloomberg’s Democratic primary campaign is finished, but is the Bloomberg media machine exiting the race as well? There is only speculation about how and how much Bloomberg will invest to back Joe Biden, who he endorsed when he dropped out, or on liberal advocacy campaigns. He seems intent on remaining a force in the... Continue reading »
by James Hercher // March 5th, 2020 //
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