Home The Big Story The Big Story: Rest, Recovery And Voter Suppression

The Big Story: Rest, Recovery And Voter Suppression

SHARE:
The Big Story podcast

America’s reopening is well under way, for better (Yay, economy!) or for worse. (Coronavirus cases are spiking across numerous states.)

Given the inconsistency with which the country is reopening – policies differ at the state, regional and even local levels – how should advertisers think about reengaging? Have no doubt – advertisers that went dark during the pandemic are certainly coming back, though not nearly at pre-COVID levels.

In this week’s episode, we’ll look at the considerations and challenges advertisers face as they switch ad spend back on.

There’s also a moral consideration. If COVID-19 cases are cresting in a state that’s reopening, should companies – depending on their business type – really be selling to customers at this time?

Also on this episode, the Trump campaign is on the defensive. Buffeted from all sides by his handling of the coronavirus pandemic and response to protesters fighting against racism, Trump’s campaign strategy has shifted.

We’ll examine how the Trump reelection campaign (appropriately nicknamed “the Death Star” by campaign manager Brad Parscale) is trying to gain the upper hand as the general election nears – and how the 2020 campaign differs from 2016.

One big new strategy: voter suppression. We’ll delve into the effort to discourage Biden supporters from getting to the booths in November.

Must Read

Advertible Makes Its Case To SSPs For Running Native Channel Extensions

Companies like TripleLift that created the programmatic native category are now in their awkward tween years. Cue Advertible, a “native-as-a-service” programmatic vendor, as put by co-founder and CEO Tom Anderson.

Mozilla acquires Anonym

Mozilla Acquires Anonym, A Privacy Tech Startup Founded By Two Top Former Meta Execs

Two years after leaving Meta to launch their own privacy-focused ad measurement startup in 2022, Graham Mudd and Brad Smallwood have sold their company to Mozilla.

Nope, We Haven’t Hit Peak Retail Media Yet

The move from in-store to digital shopper marketing continues, as United Airlines, Costco, PayPal, Chase and Expedia make new retail media plays. Plus: what the DSP Madhive saw in advertising sales software company Frequence.

Privacy! Commerce! Connected TV! Read all about it. Subscribe to AdExchanger Newsletters
Comic: Ad-ception

The New York Times And Instacart Integrate For Shoppable Recipes

The New York Times and Instacart are partnering for shoppable recipe videos.

Experian Enters The Third-Party Data Onboarding Business

Experian entered the third-party data onboarder market on Tuesday with a new product based on its Tapad acquisition.

Albertsons Takes Its First Steps Into Non-Endemic Advertising, Retail Media’s Next Frontier

Albertsons is taking that first step into non-endemic advertising next week via a partnership with Rokt to serve ads to people who have already purchased groceries.