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Google's FitBit Acquisition Gets Scrutiny; The Market For Marketplaces

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Champing At The Fitbit Regulators around the world are taking a long look at Google’s proposed $2.1 billion takeover of the wearables company Fitbit. It’s not a typical antitrust situation, because Google doesn’t compete directly with Fitbit and the company isn’t the leader in... Continue reading »

by AdExchanger // February 11th, 2020 //

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Telaria Revises Guidance Downward, Loses One-Third Of Its Value

Telaria revised both its third quarter and full year earnings guidance downward Thursday, causing its stock price to drop 35%. The supply-side platform formerly known as Tremor Video expects its Q3 revenue to be “between $13.0 million and $13.5 million, and adjusted EBITDA between a loss of $0.5 million,” its release states. The company also... Continue reading »

by Rae Paoletta // October 4th, 2018 //

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In Going Public, YuMe Wants Brands' Respect Alongside Investors' Capital

YuMe's stock price at the end of its first trading day remained at $9 – exactly where it was when the video ad tech company's shares were priced the night before. While the opening price was less than the $12 to $14 the Redwood City, CA-based company had aimed for when it filed its initial... Continue reading »

by David Kaplan // August 8th, 2013 //

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On First Day Of Trading, Marin CEO Says Growth Will Come From Search And Social

Ad management services provider Marin Software became the latest private tech company to go public, and it's first day of trading on Friday was indisputably positive for executives behind the decision. Now, of course, comes the hard part: getting to profitability and managing expectations along the way. In a conversation with AdExchanger a few hours... Continue reading »

by David Kaplan // March 22nd, 2013 //

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