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»Joe Biden

Biden Taps CCPA Enforcer Becerra To Lead HHS; Google Tussles With IAC Over Chrome Extensions

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. From CCPA To The Cabinet President-Elect Joe Biden has selected Xavier Becerra to lead the Department of Health and Human Services – a name that should be familiar to privacy-heads the world over. Becerra is the attorney general of California, and it’s his office… Continue reading »

by AdExchanger // December 8th, 2020 //
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YouTube Defends Leaving Up Election Misinformation Videos; Trump Backs Off TikTok

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. YouTube Runs Defense YouTube is defending its decision to leave up videos falsely claiming that President Donald Trump won the 2020 election, Business Insider reports. Two days after the election, YouTube said it would allow videos proclaiming false or misleading election results, but that… Continue reading »

by AdExchanger // November 16th, 2020 //
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WarnerMedia Cuts 1,000 Jobs; Execs Cut Their Martech Spending

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. WarningMedia After a second spate of layoffs at WarnerMedia on Tuesday, which hit between 5% to 7% of its 25,000 employees, CEO Jason Kilar addressed the company’s future during a town hall meeting. As per Business Insider, Kilar said that the “painful” cuts were… Continue reading »

by AdExchanger // November 13th, 2020 //
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Biden Can’t Change US Media’s Toxicity; MediaMath, Merkle Partner For Cookieless ID Solution

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. It’s All About Trust The political and cultural divide in the United States was starkly visible during the 2020 election – especially as the results rolled in last week. President-elect Joe Biden has pledged to be a “healer in chief.” But as Campaign US… Continue reading »

by AdExchanger // November 12th, 2020 //
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EU Hits Amazon With Antitrust Charges; Holdcos Capitalize On Ecommerce Boom

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Antitrust Shade Add to cart: antitrust lawsuit. EU regulators filed antitrust charges on Tuesday against Amazon, accusing the ecommerce giant of using its access to data to gain an unfair advantage over the merchants on its platform, the AP reports. The news comes just… Continue reading »

by AdExchanger // November 11th, 2020 //
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Polling Image
What Can Political Pollsters Learn From Marketers To Improve Their Data?

Baseball legend Yogi Berra once famously said, “It’s tough to make predictions, especially about the future.” Berra wasn’t referring to the 2020 presidential election, of course, but the quote is apt when it comes to polling data in the days and weeks leading to Election Day, which, according to most reports, were way off base and… Continue reading »

by Tony Rifilato // November 6th, 2020 //
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If Donald Trump owned H1 for programmatic ad spending, Joe Biden is dominating the second half of the year with a focus on video.
Biden Is Spending Even More On Video Than Some Of The Biggest Commercial Brands

If Donald Trump owned H1 for programmatic ad spending, Joe Biden is dominating the second half of the year. After spending big on display and native during the first half of 2020, the Trump campaign scaled back precipitously on programmatic starting in August, down to nearly zero in September, and has kept its foot on… Continue reading »

by Allison Schiff // October 29th, 2020 //
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Instagram Launches Reels To Rival TikTok; Biden Plans $280M Fall Ad Buy

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Reel Good Try Instagram launched its TikTok competitor, Reels, on Wednesday in 50 markets. It’s yet another example of parent company Facebook’s typical “if you can’t buy it, copy it” strategy. The creator-focused tool, which lives within Instagram’s Explore tab, is designed to… Continue reading »

by AdExchanger // August 6th, 2020 //
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James Hercher headshot
AdExchanger Politics: Mail-In Voting Will Decide The 2020 Election

You are reading AdExchanger Politics, our news roundup in which senior editor James Hercher tracks the latest developments in political advertising, augmenting our political marketing commentary and news coverage. Want it by email? Sign up here. The outsize role that mail-in voting will play in this year’s presidential election has placed it in the eye of a storm… Continue reading »

by James Hercher // July 22nd, 2020 //
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AdExchanger Politics: On The Defensive, Donald Trump Revs Up His Ad Machine

You are reading AdExchanger Politics, our news roundup in which senior editor James Hercher tracks the latest developments in political advertising, augmenting our political marketing commentary and news coverage. Want it by email? Sign up here. Donald Trump’s reelection campaign is shifting into high gear now that Joe Biden is the presumptive Democratic nominee. That means a huge… Continue reading »

by AdExchanger // June 10th, 2020 //
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