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Putting an independent vendor like Albert AI in charge of its search and social campaigns means Grassland Beef retains visibility and control over its marketing.

Mohegan and LiveRamp partner on a “casino media network;” Criteo hires its new CEO from the agency side; and Publicis Groupe consolidates

TV sales consortium Ampersand’s new measurement platform combines streaming and traditional TV data to give buyers a better idea of incremental reach and frequency.

Nielsen’s Matt Devitt, head of advertisers and agencies, discusses the biggest changes in how advertisers and agencies are buying TV.

Pinterest’s main focus is making it easier for users to buy through its platform. “We’re all in on shopping,” CRO Bill Watkins told AdExchanger.

Reddit COO Jen Wong shares how the company is banking on AI to push its conversation-driven performance marketing platform forward.

Nineteen states have passed comprehensive privacy laws, but how close are we really to a federal privacy law?

Would the internet be a better place if it weren’t run by billionaires? Plus, more brands are cutting out the ad tech middlemen.

On Monday, Givsly, which calls itself a responsible ad platform, launched “values-based audience” segments built using data sourced from nonprofits.

On Monday, T-Mobile announced plans to acquire Vistar Media, an ad platform that specializes in digital out-of-home for roughly $600 million in cash.