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By guest artist Nate Fakes A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Detective Work A pox on the ad tech tax. Google is promoting a new tool in its tech suite to help publishers and buyers track the hidden fees getting sucked up by middlemen in the bid stream. Google initially launched its tool, Confirming […]

Legal drama alert: The Federal Trade Commission refiled its privacy complaint against Kochava earlier this week. The case is under a temporary seal, so details are thin on the ground (for now).

Despite their perilous position, some companies still aren’t preparing for the end of third-party cookies. But the lack of testing isn’t because they aren’t concerned.

Following the broader digital ad world, the TV market is rapidly moving to the impression-based model. Managed services for impression-based (including addressable) remain alive and well, but this year’s Upfronts demonstrated the most dynamic growth centers on the programmatic marketplace.

Around nine months ago, European department store chain El Corte Inglés started using a customer data platform to do more – and better – with its first-party data.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Two Become One Viant may buy MediaMath, knitting together the pair of well-known DSPs, Digiday reports. MediaMath is an OG player that sprang up back in 2007 and was once valued at $1 billion. But it’s been on the market for a long […]

MikMak rolled out an “apples-to-apples comparison” tool across social, search, programmatic, streaming video and retail media Wednesday, dubbed MikMak Commerce for Retail Media.

The Kokai upgrade is the culmination of multiyear investments in AI-driven campaign optimization, measurement, reporting and data-sharing partnerships with publishers, CTV platforms and retail media networks.

Charter’s full linear footprint is going programmatic, the result of a partnership between Spectrum Reach, the ad sales division of Charter, and supply-side platform Beachfront.

Who needs friends when you can converse with your data clean room, chat with your ad platform and, uh, talk to your marketing cloud?

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Rise (And Fall) Of The Machines CNET made waves in January when it started publishing articles that were completely generated by AI.  But the publisher is already rethinking how it’s using AI to write content after some early missteps, The Verge reports. Half […]

Microsoft’s purchase of Xandr from AT&T in late 2021 might have looked like an embrace of third-party ad tech. But while parts of the Xandr tech are considered valuable by Microsoft, the future of Xandr as an SSP integrated with thousands of outside publishers is in doubt.

In truth, it doesn’t matter when – or if – third-party cookies go away for good.

Despite the industry’s collective hand-wringing, we’re in a moment rife with possibility. The advertising industry has never been better positioned to think differently about how to delight consumers with useful and relevant advertising while continuing to prioritize their trust. Of course, this requires making use of different, sometimes new technologies and tactics and embracing an open mind.

There’s a prevailing narrative that supply-side platforms are releasing tools to cut out demand-side platforms in a desperate attempt to differentiate. But “it’s much more nuanced than that,” says Magnite CRO Sean Buckley.

Dotdash Meredith bet on contextual with its launch of D/Cipher, but it remains to be seen whether it can turn its revenue numbers around.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Buy Me Maybe Could Experian acquire LiveRamp? Rumors abound, Digiday reports. LiveRamp is the data onboarding company behind the deterministic alternative ID option RampID. Whispers of a LiveRamp sale started late last year when its stock price plummeted alongside that of many other ad […]

Apple has a knack for making privacy-related product announcements that cast aspersions on the data practices of any company whose name isn’t “Apple,” and there were a handful of those.

The vast majority (72%) of people say they would choose brands that use humor effectively over their competitors. The challenge is helping brands “find their funny” while also standing out from the deluge of branded content, says Stephen Loguidice, SVP and head advertising at Hartbeat, a media venture owned by actor and comedian Kevin Hart.

More advertisers, especially marketers, who have been slow to embrace AVOD, will increasingly gravitate to primarily AVOD services, writes Greg Smith, Aniview’s GM for North America.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Searching Elsewhere “Google” has become a verb that’s synonymous with “search.” But Google isn’t the only place to go to find content and products.  Google’s own internal research shows that 40% of young people use platforms like Instagram and TikTok as a de […]

In honor of National Streaming Day – an informal holiday cooked up by Roku in 2014 that takes place every May 20 – several streaming services celebrated by slashing the price of their subscriptions.

There’s no better way to improve customer trust – and boost brand reputation – than handling first-party data respectfully and effectively, writes Recurly CMO Theresa McEndree.

By guest artist John Klossner A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…  

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. No Alternative Third-party cookies are not the future of digital advertising in the EU (or anywhere for that matter). But it looks like alternative IDs may not be either. European publishers are pushing back against alternative IDs that use publisher data to build […]

Happy birthday, GDPR! On this week’s episode, we dissect how GDPR, now five years old – and a few billion dollars accumulated in fines – has affected the online economy. We also dissect the end of AddThis, a third-party data company and GDPR casualty.

Cars.com is trying to resonate with younger and first-time car buyers in hopes that they become lifelong customers.

David Sommer, Snap’s newly appointed head of US verticals, spoke with AdExchanger about how he’s applying his CPG knowledge to the tech space.

It’s possible to improve your efficiency as a publisher while also reducing your carbon footprint, with no cost to revenue.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. In The Slow Lane Dentsu is the latest company to revise its global ad spend forecast downward since its previous report in December. Why? The shaky economy, Adweek reports. Digital dollars, which currently make up close to 60% of all ad spend, will […]