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Telling, a new podcast media agency and consultancy, is zeroing in on performance marketing in the UK and European markets.

For programmatic podcast advertising to really take off, buyers want the same assurances they’re used to on other channels, including brand safety controls and effective targeting. It’s a process, says Lizzie Widhelm, SVP of ad innovation at SiriusXM-owned SXM Media.

These strikes will impact content generation for the foreseeable future. Media buyers need to think about how that will impact their jobs.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. How Amazon Ads Keeps Winning A recently ballyhooed eMarketer stat estimates current retail media advertising at more than $45 billion and on its way to $100 billion by the end of 2026. That may be true, but it misses some crucial context. Of the […]

Measurement and analytics company DoubleVerify touted its decision to acquire Paris-based AI startup Scibids for $125 million during its Q2 earnings call on Monday.

Microsoft’s Xandr informed publishers in a memo sent Friday that it will not be making any further payments for MediaMath deals transacted between February and June.

Programmatic can be a mixed bag for Black-owned media companies. Some are compromising with programmatic guaranteed, which is like a digitized version of an insertion order.

Something ostensibly “good” (consumer privacy protection) could also be an antitrust violation. Weird world. Which is why data protection authorities and their antitrust counterparts must collaborate and compare notes.

Publishers aren’t just off-setting losses with direct-sold programmatic; they’re unlocking the 70% of consumers brands can’t reach in the open marketplace.  

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. From The Ashes? When MediaMath’s defunct assets go up for auction in Delaware bankruptcy court next week, founder and one-time CEO Joe Zawadzki may be in the mix. Zawadzki wants to buy and revive the demand-side platform he founded in 2007 … and […]

Roku’s mid-year finances reveal mixed signals. Active accounts are up, but the ongoing writers’ strike is causing advertising growth to stagnate.

Programmers like free ad-supported TV channels because they’re an onramp to bring more viewers into ad-supported video-on-demand environments.

A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Primed For Peacock Comcast is zeroing in on NBCUniversal’s Peacock to buoy revenues while cable declines. Broadband subscriptions are still evaporating – Comcast lost 19,000 US customers last quarter – but revenue is up thanks to Peacock subscriptions and ad revenue to offset […]

Publishers are feeling the ripple effects from MediaMath’s bankruptcy, as SSPs claw back media spend. Plus: Twitter’s rebrand to X.

The aptly named Oddity Tech, an Israeli DTC brand operator, doesn’t fit neatly in one category. It’s a skincare and cosmetics seller, that aims to be a tech and data brand.

Folgers used TikTok’s click-to-buy video overlays and Gopuff’s quick delivery platform to deliver Folgers products to Gen Z shoppers.

There was so much growth across nearly every area of Meta’s business (with the exception of Reality Labs, its R&D division for the metaverse, which lost $3.7 billion in Q2) that Q2 was actually rather boring. And so, instead of ratting off more stats, here are five takeaways from Meta’s Q2 call in case you missed it.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. No Snappy Comeback In 2021, when Apple announced ATT, Snapchat Co-Founder and CEO Evan Spiegel said he was “happy to see [Apple] making the right decision for their customers.” Fast-forward a couple of years, and Spiegel is less glowing about ATT, which severely […]

Amazon Web Services took another step in its development as a key ad tech integration hub on Wednesday, with the general launch of a product called Entity Resolution.

SSPs including PubMatic, Magnite and Wunderkind are moving ahead with plans to recoup revenue paid to publishers from deals conducted on MediaMath’s DSP

Investors on Alphabet’s Q2 earnings call appeared satisfied that YouTube and the ads business in general are back on track. Their attention, unsurprisingly, turned to the potential opportunities for generative AI.

The current model for ads.txt isn’t helping the industry understand how publishers are working with sellers and resellers, writes Rotem Shaul, co-CEO of Primis.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. On The Spot Spotify added 10 million subscribers since last year, bringing its total to 220 million paid users. Most streaming TV services would hire a troupe of trumpeters to announce that news. For Spotify, though, it isn’t enough to assure investors of […]

As cookies, pixels and SDK data become increasingly unreliable, almost all of the large ad platforms are pushing server-side implementations to get conversion information from advertisers.

On Tuesday, PubMatic entered the crowded retail media space with the launch of a self-service ad platform for commerce media called Convert.

It’s happening, folks. The Chrome Privacy Sandbox is going live, third-party cookies will be phased out on Chrome by the end of next year – and don’t expect any further deadline extensions, says Victor Wong, senior director of product for all things Privacy Sandbox.

For Joe & The Juice, the best marketing blend Includes AI, as it learned by partnering with Pixis for mobile app install campaigns.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Follow Your Intuition, I Guess Intuit, which owns Mailchimp and accounting software like TurboTax and QuickBooks, is launching an ad network called SMB MediaLabs, Adweek reports. As the name implies, Intuit’s media business is a “small business-focused media network.” But it’s focused on […]

Petal Ads, the mobile ad exchange owned by Chinese device manufacturer Huawei, is on a mission to attract more global advertisers – including with its homegrown operating system, HarmonyOS.