Latest

Adalytics published a new transparency report digging into the GSP, a largely unknown and completely nontransparent search ad network.

Mirror Digital, which launched as an ad network in 2012, has evolved into an aggregator of culturally relevant online content made for diverse audiences.

By focusing on whether streaming is bigger or better than linear TV – or any other delivery platform for that matter – the ad-buying industry is not asking the right questions to successfully connect marketers and buyers with people.

Just because a channel isn’t where a final transaction happens doesn’t mean it’s not a performance channel. Connected TV is the perfect example, says Brian Mandelbaum, CEO of commerce data platform Attain.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Addressing Addressable Say hello to yet another trade org that wants to address the current woes of TV advertising: Go Addressable. The industry initiative that TV and broadband distributors pushed is now a nonprofit organization, NextTV reports. Paramount is the first programmer to join […]

Last month, Cars.com – a 25-year-old Chicago-based automotive company that started out in the digital newspaper ads business – launched an RMN for auto advertisers.

Grocery and recipe delivery service Hungryroot has a revolutionary method for collecting first-party data from its subscribers. Wait for it … it asks them directly.

23andMe’s holiday campaign is its first real foray into CTV, which the company plans to make a key channel in its post-cookie marketing mix.

While LLMs are demonstrating their usefulness for marketing, they are less well suited to solving challenges in performance advertising, which require learning from numerical data, not words.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. United We Target United Airlines may join the retail media network runway, reports The Wall Street Journal.  The appeal is obvious. Companies with a sliver of attention during a taxi ride, or even an elevator ride, boast of their “captive audiences” – and that’s nothing […]

Enjoy this weekly comic from AdExchanger that highlights the digital advertising ecosystem … and a happy Thanksgiving to all who celebrate!

Estate Media hopes to hook viewers with content featuring influencers in the real estate industry who have a strong online following but lack the scale or resources to produce profitable content on their own.

The first ever AdExchanger comic offers a look at how the ad tech industry has – and hasn’t – changed in the 13 years since it was published.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Share Tactics Another secret Google revenue-sharing deal was revealed during antitrust testimony. Google head of global partnerships Don Harrison disclosed during the Epic Games vs. Google trial that the standard 15% fee doesn’t apply to Spotify. Spotify only pays Google 4% of subscription […]

Munch, a startup that uses AI to turn long-form video content into short-form video clips for social media, announced $7.2 million in seed funding on Tuesday.

It’s not that brands don’t care about supporting the news and good journalism. But an overreliance on keyword blocklists has made it seem that way, says Zefr CEO Rich Raddon on this week’s episode of AdExchanger Talks.

We asked the experts: Which channels are you leaning into — and where are you pulling back – during Black Friday, Cyber Monday and the rest of the holiday season?

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Trial And Error Here’s a mouthful: The Google Chrome team has announced a “deprecation trial” so some third-party vendors can retain legacy services that depend on third-party cookies when cookie deprecation happens next year. What does that mean in layman’s terms? Vendors can continue […]

NewsGuard created a whitelist of publishers based in Ukraine, where the news media market has been in decline since the Russian invasion began in February 2022.

Roku announced a new partnership with Unity to help gaming and mobile app developers add CTV to their user acquisition campaigns by giving them performance marketing attribution for streaming.

Ad measurement and attribution are in crisis – but maybe that’s a good thing says Andrew Covato, founder and managing director of measurement consultancy Growth by Science. “It’s time for change.”

In the absence of a federal privacy law, advertisers can expect a steady stream of state privacy law announcements. Just fill in the blanks.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Black Friday Indeed Black Friday is almost here. And while all advertisers are always nervous this time of year, ecommerce advertisers are really tweaking. First, there’s the macro-gloom. Credit is tight, prices are inflated and retailers warn of a consumer spending downturn. On […]

YouTube is making a behind-the-scenes effort to allow more advertisers to buy ads on YouTube Shorts – and only on Shorts.

There are signs of soft consumer spending this holiday season, and retailers and big online marketplaces are pushing harder than ever to bring down prices and promote discounts.

ClashTV, an online and mobile livestreaming platform, wants to be a home for high-action, clippable sports such as streetball (a type of basketball played outdoors) and mixed martial arts.

TV and audio incrementality have traditionally been difficult to measure, but technological shifts have produced a strong playbook for testing incrementality across these mediums.

A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Zero-Sum Game Strauss Zelnick, CEO of Take-Two Interactive, the video game developer that makes Grand Theft Auto, bemoaned the lack of pricing power for gaming properties during the company’s earnings report this week, eXputer reports. Zelnick believes video games should be priced […]

This week we take a look at the rise of new specialist DSPs that thrive in respective categories, regardless of the power of omnichannel giants. Also, why targeting US Hispanic audiences – or by language and ethnicity in general – has been so messy and inaccurate.