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Claritas acquired AI-driven marketing automation platform ArtsAI to strengthen its personalization, measurement and AI capabilities.

Einstein 1 is a new Salesforce platform that makes it easier for companies to build AI-powered apps and experiences, including through a conversational AI assistant. Because talking to your data is a thing now.

Flywheel Digital, a digital commerce company for enterprise brands, released a feature that gives brands a clearer view of their customer lifetime value (CLTV).

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Disney’s Carriage Ride Disney and Charter resolved their cable carriage dispute on Monday, re-upping Disney-owned networks (namely, ESPN) to Charter’s 15 million subscribers. As part of the deal, Charter’s most popular cable package will include access to the ad-supported tiers of Disney+ and […]

This summer, after looking into how advertising works on YouTube, ad tech research firm Adalytics released two reports in quick succession that struck a nerve with advertisers and media buyers. Google’s Dan Taylor weighs in on the debate.

Samantha Bukowski, who leads GroupM Nexus Commerce as global head of commerce, talks social commerce, retail media, AI and how all media has become performance media.

YouTube is now a rival to TV networks. Yet many networks still post their content to the platform via friendly licensing agreements. In the current war for viewer attention, this is a potentially crippling move.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. All Is Fair In Love And Panels Nielsen has changed its mind: It won’t force Amazon streaming data into its TV ratings, Ad Age reports. After over a week of drama, which involved exchanging letters with the Video Advertising Bureau, Nielsen is going back […]

Banning password sharing is No. 1 on Netflix right now, and other streaming services are taking notice. But the strategy is a risky one: It’s very difficult to enforce, and the timing needs to be just right.

Despite everyone fearing the worst for the ad ecosystem in 2023, Madison and Wall Analyst Brian Wieser predicts Q4 will finish out with 8% growth. He explains why he sees green shoots of growth across the industry.

The proposal to transition ads.txt into ads.json comes with some major problems, and its benefits can be largely achieved in a far simpler way – by reformatting existing ads.txt files.

A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Google Bites Back Google isn’t done refuting Adalytics’ accusations that YouTube targets ads to kids watching YouTube. On Thursday, it released an analysis of Adalytics’ report, highlighting how advertising works on YouTube’s made-for-kids (MFK) content to prove it is not, in fact, serving […]

Farewell, cookies, as you fly ever so slowly to that big third party in the sky. On Thursday, Google announced that the targeting and measurement APIs in the Chrome Privacy Sandbox are generally available for the majority of Chrome users.

The three largest walled garden advertising platforms are investing in new measurement solutions, namely media mix modeling ­– even if it means giving credit to their competitors for driving conversions.

Of course, the misappropriation of a publisher’s audience data would be unethical. But this is not what contextual providers do.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. To The Core Nielsen is trimming its workforce – again – and by quite a lot this time, Ad Age reports. On Wednesday, the TV ratings giant announced plans to cut its global personnel by around 9% “in an effort to bring costs […]

The demand-side platform Viant announced an expansion of its supply-path optimization solution for connected TV ad buying.

The US ad market will be boring next year. In a good way. Brian Wieser predicts stabilization in 2024. But if you double-click on his numbers, there are several interesting – and somewhat disturbing – trends to note.

Looking for unvarnished, sharp views on transparency, the lack thereof, defining ad quality and the industry’s new obsession with made-for-advertising websites? Then this is the episode for you, with guest Tom Triscari, CEO and founder of programmatic advisory firm Lemonade Projects.

Publishers are facing enough headwinds to make their heads spin. These challenges mean opportunity for publisher tech companies like Freestar, which announced Wednesday that it hired Heather Carver as its first-ever chief revenue officer. Smaller publishers will need help navigating an uncertain future, Carver told AdExchanger. The deprecation of third-party cookies and other identifiers, the […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Email Spreads Its Feathers Ultra-trendy CTV networks are turning to an old-school method for retaining users: email marketing. NBCU’s Peacock is using good-old-fashioned email blasts to reduce churn and increase viewership, Marketing Brew reports. Free and paid subscribers receive three to five emails […]

CTV advertisers are enamored of programmatic because of its digital-like ad targeting. But programmatic CTV is far from perfect and rife with fragmentation.

State privacy laws could make it a lot harder for advertisers to use IP addresses – a foundational signal for CTV ad targeting and attribution for well over a decade.

Meet the Privacy Implementation & Accountability Task Force, a new joint effort by the IAB and IAB Tech Lab to develop standards and best practices that strike the tricky balance between consumer privacy and preserving addressability.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Pulling The Strings  Disney-owned TV channels went dark on Charter Spectrum last week when the two companies failed to reach an agreement on a new carriage pact, Variety reports. The blackout affected over 25 networks, including ESPN. It was particularly bad timing, too: […]

Su Kwon of Publicis Media on where DOOH is today and where it’s going. Kwon will speak at AdExchanger’s Programmatic IO conference Sept. 26–7 in New York.

Philo is a streaming content aggregator that distributes content from major broadcasters, some of which also happen to be co-owners of the service. But programming distributors don’t always have optimal ad experiences.

With 43% of Roblox’s users under 13 and about 70% 18 and under, Roblox must pay attention to legislation and policy around advertising to children. But it would be a total head-scratcher for Roblox to pivot its ad business to focus on over-18 audiences.

A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…